BenefittY Social discount network

Main article: Social networks

Platform BenefittY the Russian social is a discount network created in 2019. The platform brings together hundreds of brands, retail chains, online and offline stores and banks with their customers and customers. BenefittY is an open platform for hosting programs, loyalty bonus and discount offers, coupons, for accumulating and spending points and freely exchanging them between network members.

2020: Launch User Data Protection Technology for Discount Card Shredding

On July 2, 2020, the company BenefittY announced the launch of its own user data protection technology when sharing discount cards. Now, users sharing their cards inside the BenefittY network will be protected from disclosing confidential information contained on such cards.

Social Discount Network

According to the company, the BenefittY technology allows you to automatically determine whether the discount card is also a payment card. If so, then with the help of artificial intelligence, the original image of the card is separated from the stream of added cards and is not published for third parties - it is replaced by a template and barcode, which are enough to receive discounts. Such processing eliminates the possibility of transmitting confidential data to someone, while it is still possible to safely share any cards with other users.

In addition, when adding loyalty discount cards, built-in tips BenefittY advise which cards are best shared with only a limited number of persons. This is done in order to avoid unauthorized write-off of bonus points in cases where the write-off is not protected by the algorithms of the loyalty program owner (SMS confirmation , dynamic QR code, etc.).

Another feature of the BenefittY is the protection of user bank card data. Adding bank cards allows users to see points of sale, where when paying with these cards, discounts from banks and payment systems are provided. The system is designed so that users do not specify their card numbers and codes, and templates are used as images. As a result, no one can access the bank cards of BenefittY users.

Our technologies eliminate one of the challenges of data protection - the need for users to analyze and take into account possible risks. Since ordinary people are obviously not specialists in the field, computer safety they, working in an open Internet environment, as a rule, simply do not attach serious importance to these issues. I believe that the task IT of developers and suppliers of mass online services is to remove this obligation from them. said Evgeny Titarenko, founder and CEO BenefittY