Marketing Logic MLead

2020: Representation of MLead service

The Marketing Logic analytical company developed the complete solution on management of exit employees. Service includes five blocks and covers process of customer interaction from work with cold base before signing of the contract and an after-sale service. The company reported about it on July 9, 2020.

The complex service MLead is developed and intended for increase in efficiency of business processes on the basis of automation, use of Big Data and geoanalytics. The solution allows to release from 20% to 60% of percent of working time of employees of sales for its more effective use. The released time goes to the selling activities (calls, meetings, correspondence), or to staff expense optimization when preserving sales volume.

The solution is from 5 blocks: database, mobile application, reporting, module of optimization and geoplatform. Each block - the tool for increase in process performance and increase in final conversion of contacts – in signing of the contract.

At the expense of the Big Data connected with base of contacts, and the module of analytics conversion of contacts in calls increases. Distribution of leads, geoplanning and use of mobile application allow to reduce time for planning of meetings and the road, to spend less time for the reporting. From managers problems of control, the reporting and identification of points of growth are removed that allows to pay more attention and energy to strategic development.

Solutions on automation allow to save up to 20% of working time due to reduction of routine tasks, and AI monitoring of "burning out" and motivational programs increase cumulative efficiency of department by 20-40%.

Smart economy is always important, now it became even more important "cut" quickly capability unnecessary activities and increase everything that also profit generates revenue. The artificial intelligence in the MLead complex well copes with such task on constants, the repeating processes and helps the person to be focused on functions in which the person strongly advances artificial intelligence: communication with clients, long-term vision and development, analogies and critical evaluation. Thanks to capability of a system to be retrained and readiness to invest in the solution, MLead will be the necessary and relevant solution for different spheres for a long time, - the CEO of developer company of Marketing Logic Dmitry Galkin says.

The solution MLead is deployed in Marketing Logic cloud, can be set in an IT circuit of customer organization.