Marketing Logic Marketing Lodge

History

2023: Obtaining the status of a Skolkovo resident

Analytical IT company Marketing Logic on February 13, 2023 announced that it has become member of the Skolkovo project and entered into. Experts information technology cluster of the Fund noted the company's own developments in processing and analysis, big data including a proprietary service. geoanalysts GIS Atlas

The Marketing Logic team has many years bank of industry and insurance retail to trade and international experience. consulting The data showcase and tools visualization allow the implementation of large-scale federal high-tech projects. As a resident of information technology the Skolkovo Foundation cluster, the company also plans to expand educational programs for students of specialized universities and introduce new mentoring programs.

2017

Marketing Logic helps you manage your business based on data analytics and large amounts of information (Big data). The company's specialists study the market, location of facilities, assess the potential and cost-benefit of specific actions for various industries in the areas of strategic management, marketing, sales, products, personnel and customers.

Geomarketing

Most of the data companies work with have geographic references. For example, sales to customers are determined by the geographic location of the target groups. All clients have 2-3 addresses (accommodation, registration, work, study) and move quite logically between the main addresses. Identifying these patterns allows you to "learn" and scale algorithms. Geo-data improves the quality of decisions made and the effectiveness of actions on current and potential markets, customers, media planning, attraction and sales growth. For the convenience of displaying geo-data and spatial analysis results, we have developed our own geo-information system, Atlas. Visualization of top-down and bottom-up of any geo-data

Biometrics

Facial recognition from science fiction has moved into affordable technology. Reducing the cost of equipment, communication channels, improving the quality of image processing allows you to use facial biometrics to accurately solve many important tasks in retail, financial services, security. Company specialization - marketing, sales, customer management. All solutions using biometric technologies are aimed at improving efficiency in these areas of business.

Telemarketing

This direction is based on modern telephony technologies. Telephone automation capabilities allow you to work very effectively with the client base without involving employees: conduct surveys, research, congratulations, welcome calls and follow up. It is automation that reduces communication costs by 4-5 times and allows you to obtain high-quality data for subsequent analysis and application.

CRM and Client Strategies

Customer segmentation is required to configure optimal client strategies. It allows you to answer the questions: What? To whom? When? Where? and How to suggest? Obviously, this is the best you can know about the client. Therefore, full-fledged work with the client base implies investments in Big data, but they are great, and not everyone is ready to go for such expenses. At the same time, a lot of customer data has been accumulated in the financial sector, but it is used no more than 30%, and to increase business profitability by less than 15%. There is less information in the retail sector, but the recycling rate is higher. At the same time, such terms as "multichannel," "customer convenience," "high level of service" should be correlated with costs and positively affect the result.

Forecast Analytics (Big Data)

Predictive models are technologies based on large data arrays (Big data) to develop scenarios for future human behavior and make optimal decisions. Predictive analytics uses many methods from statistics, data mining, analyzes both current and past data, on the basis of which it compiles forecasts about future events. In business, prediction models use patterns compiled from data over a period to assess potential risks and opportunities. Models identify associations among many factors to enable an assessment of the risks or potential associated with a particular set of conditions. The result of using predictive analytics is the adoption of the right (most effective for business) decisions. With forecasting models, you can predict the behavior of potential customers, identify the most popular products and services, understand that you are leading customers when they leave, and avoid this, and so on. The use of predictive analytics tools helps to create a model of customer behavior, and therefore increase the company's profit.