Geoanalytics

With the help of geoanalytics, decision makers on B2B transactions can more accurately determine the directions of expansion, assess the effectiveness of business in individual settlements, regions or districts of the city, taking into account the presence of competitors and partners (geomarketing). Based on geoanalysis data, you can inform about the opening of new outlets and offices, form a geotargeted advertising campaign, a unique commodity offer or an action (geotargeting).

In public administration, B2G geoanalytics allows you to solve applied tasks for managing smart cities in industries where it is necessary to analyze human populations, urban facilities, urban infrastructure. Among such industries: urban planning (urban studies), health care, environmental protection, economics, security, transport, social sphere, etc. Mainly, the tasks of optimizing the placement of containers, schools, shops, investment objects, according to the assessment of land plots, real estate objects and many others are being solved.

All this leads to a reduction in the cost of promotion and competition and an increase in the efficiency of the business as a whole.