Geointellect Center for Spatial Research

The Center for Spatial Research group of companies was created in 2003 as a result of the activities of people from various government agencies, scientific institutions and business structures engaged in statistical data analysis, geodata processing and geo-information technologies.

Key competence of the company as of October 2022, - collection, processing and geomodeling of human data on the territory of Russian cities: accommodation, movement, work, etc., as well as creation of geoanalytical platforms for different sectors of the public and commercial sector aimed at studying and improving the quality of life of people and urban facilities.

The Company provides marketing geodata in a wide, geographical and industry-wide market for Russian and foreign customers (Russia and CIS countries).

As of October 2022, the Center for Spatial Research is a technology IT company (accreditation 18.03.2015) that integrates geodata, has its own product Geointellect.Platform (Order 665 of 30.11.2018), aimed at visualization, modeling of processes in cities and geoanalytics in the following industries: retail, construction, healthcare, economics, ecology, urban studies, etc.

History

2022

Customers

The B2B segment is represented by the following customers from the following industries (for 2022 there are about 550 Russia in and): countries CIS

• FMCG retail (grocery stores),
• DIY retail (construction, home and renovation, interior),
• Fast-food retail (including restaurants, bars and cafes),
• Banking retail and financial services (including insurance services),
• Pharmaceutical (pharmacies) and medical retail (clinics, laboratory services, etc.),
• Other retail areas (fitness, electronics, etc.),
• Development and investments in shopping centers, shopping malls, IFC,
• Construction of housing and residential complexes,
• Postal and courier delivery.

Entry into the first foreign market

At the end of May 2022, the Geointellect Center for Spatial Research announced its entry into the first foreign market. The Russian developer of the geoanalytic platform began working in Uzbekistan. The company's expansion costs were not disclosed.

The team has long considered scaling options outside Russia. Retail is actively developing in Uzbekistan, construction is underway, data in the public sector is actively being digitalized, there are many services useful for geoanalytics, "said Denis Strukov, CEO of Geointellect.

Geointellect Enters First Foreign Market

According to him, in 2022, the company entered into an agreement with the Tashkent hokimiat for the sale of data, which will allow Geointellect to analyze locations in Tashkent faster and deeper for the commercial sector (retail and development). In other regions of Uzbekistan, the company came up with a technology for how to scale the service and data development, an office was opened in Tashkent. Strukov added that the company expects to cover the entire Uzbekistan and follow to other countries by the end of 2022, continuing to work in Russia.

Denis Strukov will hold a seminar in Uzbekistan, where he will tell you how to use geomarketing in retail, conduct a review of geoinformation tools for analyzing location and a review of methods for automating the search for locations for a retail outlet in large companies.

Geointellect's geoanalytical platform aggregates various sources of location and traffic data. By May 2022, the platform database contains tens of millions of objects. Customers interact with the cloud platform according to the marketplace model - they choose and pay only for the data and functions that they need. The platform worked with Leroy Merlin, X5 Group, Adidas, KFC, Lamoda, Ozon, Wildberries. Geointellect's customers are more than 400 companies from retail and other industries (by May 2022).^[1]

2014

As of 2014, the company specialized in providing professional geomarketing services (geomarketing research and mathematical models), specialized IT solutions and cloud technologies for analyzing the territory based on indicators of human flows, residence, work population and other data inside. cities of the Russian Federation

The products and solutions of the Center for Spatial Research are aimed at a qualitatively new level of awareness of the spatio-temporal patterns of consumer behavior, competing structures, regional processes in the studied territories and objects of the geographically distributed business. Spatial Research Center work segments

Segments in which the Center for Spatial Research already has experience in implementing more than 70 geomarketing studies and more than 12 implementations of geomarketing information systems based on software * GIS:

• FMCG retail (grocery stores),
• DIY retail (building goods, home and renovation goods, interior),
• Fast-food retail (including restaurants, bars and cafes),
• Banking retail and financial services (including insurance services),
• Pharmaceutical (pharmacies) and medical retail (clinics, laboratory services, etc.),
• Other retail areas (fitness, electronics, etc.),
• Development and investments in shopping centers, shopping malls, IFC,
• Construction of housing and residential complexes,
• Wired and wireless telecom,
• Mail and courier delivery,
• Public administration in different areas (health care, investments, etc.),
• Educational sphere,
• Other areas (production, transport, ecology, etc.).

Centre for Spatial Studies as of October 2014:

• More than 100 customers (business and government), one in three of whom, re-apply for a new project
• More than 70 detailed geomarketing studies and reports on Russian cities
• 12 implementations of Geomarketing information systems based on professional GIS software with geodata for marketing analysis
• Registered Trademark ® (Rospatent Certificate No. 385234) until November 23, 2017
• 70% of the turnover is Western or pro-Western companies. International projects (Germany, Czech Republic, Finland, USA) in 2010
• Website in Russian and English www.geointellect.ru and www.csrgeomarketing.com
• 70 maps of large cities of Russia (population 200,000 +) are available, accurate to home and access to more than 2000 detailed maps of other cities in Russia with accumulated statistical data and geodata
• Collection of detailed geomarketing information (about the consumer, competitors, territory and its development) in, To St. Petersburg,, Leningrad Region, and To Moscow Moscow region To Yekaterinburg other cities with a population of 100,000 +
• Geodatabase, which has been replenished daily since 2003 by population by quarters (plots)
• Geodata base "Contours of indices of post offices by cities and agglomerations of the Russian Federation
• Bank of geomodels characterizing the probability of the location of city residents at a certain point in time
• Developed methods and mathematical models for estimating revenue and other performance indicators of retail objects, based on geodata in St. Petersburg, Moscow, Yekaterinburg and other cities of the Russian Federation
• Developed partner network in the field of real estate, urban planning and cartography in St. Petersburg, Moscow, Yekaterinburg and other cities of Russia
• Staff of rare specialists (geoinformatics, marketing, economics, IT, sociology, statistics). Certificates of GIS specialists (ESRI (USA)), GIS teachers (ESRI), victories at Russian competitions (for example, the best marketer according to RBC)
• Unique platform "Geoinformation Analytics System" Geointellect "(www.geointellect.com), as a professional B2B system for collecting and selling geomarketing information through a web interface and convenient web services

Notes