Rambler Group enriched the advertizing platform with data of CleverDATA

2020: The agreement with CleverDATA

Rambler Group and LANIT entering into group the supplier of data of CleverDATA, became partners. Within the contract Rambler Group will get access to DMPkit – own platform of data management CleverDATA, and 1DMC – the independent Exchange of data integrating suppliers and consumers for exchange of anonymous knowledge of audience. At the same time Rambler Group will give a targeting opportunity in the advertizing network on own segments to users of DMPkit. Announced this Rambler Group on July 8, 2020.

Using not personified data available in 1DMC, and having enriched them using own technologies, Rambler Group will be able to wage even more exact targeted advertizing campaigns. The exchange provides for July, 2020 over 2,500 different attributes of external data from different suppliers: in particular, social and demographic parameters, thematic interests, geodata and other categories of the depersonalized data on Internet audience. On the basis of the selected parameters the segment which is transferred to the programmatic-platform for the subsequent demonstrations of advertizing to the users who got to it forms. For July 8, 2020 more than 20 suppliers of data work with 1DMC, in total they create daily audience over 85 million unique Internet users.

Thanks to partnership with CleverDATA, "The user's model", own Rambler Group DMP platform, will be enriched with powerful data array. These Exchanges 1DMC will allow group to increase efficiency of advertizing communications due to deeper personalisation of messages and exact targeting on more highly specialized classroom segments, and, therefore, to strengthen the position in the digital-advertizing market.

Data on users in itself are not of essential value for business if the given and also gained on their basis knowledge, is not used for further targeted advertizing communications. As the developer of the platform on data management we in CleverDATA pay much attention to the advertizing platforms connected to our products. Partnership with Rambler Group allows our customers to expand opportunities for communications with clients on all advertizing network Rambler Group.