"The rainbow smile" started payment without cashiers in the B-Pay application

2020: Implementation of B-Pay in four shops of Sank-St. Petersburg

On July 13, 2020 it became known that federal retail network on personal care and behind the house "The rainbow smile" started payment using the mobile phone out of a cash zone. Service is implemented using the B-Pay application in which buyers can scan and pay independently purchases in the smartphone directly at the shelf with goods.

To use service of independent payment from the smartphone, it is enough to install the B-Pay application from Briskly, available in App Store and Google Play and to follow hints on the smartphone screen.

This technology allows to reduce contacts between personnel of shop and clients and also to reduce queues in cash desk. At the same time cash payment or cards through the cashier also remains available.

Independent payment from the smartphone out of cash desk for July, 2020 is tested in four shops "Rainbow Smile" in St. Petersburg located at the following addresses: Bolshaya Zelenina St. 14/18, Bolshaya Morskaya St. 28/13, Bolshoy Ave. P.S. 14A, Chkalovsky Ave. 34.

For start four shops were selected from the downtown with high traffic where the application will help to observe a social distance. Besides near these shops works most of all active users of B-Pay who already pay goods through the application in smart micromarkets.

Alexey Baulin, CEO of Rainbow Smile retail network:

Implementation of independent payment from the smartphone is a planned task of network which became especially relevant. It is not necessary to stand in a queue for payment of purchases any more. Visitors of shops "Rainbow Smile" will be able to estimate one more plus: saving of time. Payment process will be reduced several times and will become even more convenient. We predict that independent payment with the smartphone out of cash desks will be in demand for our buyers and will allow to attract in shops of representatives of the younger generation who do not like to stand in queues. In the medium term we are going to scale service on all shops of network.

Gleb Kharitonov, CEO Briskly:

For Briskly it is the first experience of connection of the drogeri-retailer. Before we worked only with product retail. "Rainbow smiles" for July, 2020 is more than 800 have some across all Russia where 15,000 different goods are on sale. Jointly we will be able to make purchases of goods on personal care and behind the house quicker and more safely. Using technologies of contactless independent payment from the smartphone buyers who still avoid purchases in offline stores will receive a safe alternative.