Briskly

Briskly is a Russian food tech startup founded in 2018 that develops technologies for automating sales in stores, cafes, food courts, etc. Using the company's platform, a buyer can pay for purchases without a cashier, and establishments can work without staff.

Briskly is also developing the direction of smart refrigerators that stand in the offices of companies. You can open them through our application and pay for ready-made meals.

The Briskly platform consists of several elements:

• Scan & Go-based B-Pay smartphone app.
• It saves customers time.
• Door lock remote control Block. He opens the store through the app, it is necessary if the store is not staffed.
• The neural network digitizes visitors and monitors the facts of theft.
• The Customer Data Platform helps stores sell more items based on customer behavior.

History

2024

Attracting investments from VimpelCom

On September 11, 2024, VimpelCom announced its investment in the developer of smart refrigerators Briskly. As part of the transaction, the Haiv venture fund, which is part of the telecom company, became the owner of 10.15% in Briskley LLC. The financial terms of the agreement were not disclosed.

According to Nikolai Evchenko, general director of Haiv LLC, the fund has known Briskly since the startup was founded.

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Briskly

All this time they watched the progress and their development. Now we are interested in the combination of software for the retail consumer with actively growing metrics of its use. This combination will increase the number of small entrepreneurs and the real production of competitive high-tech equipment, - said Evchenko.

Briskly develops non-staffed trading software and manufactures equipment for self-service stores at its own plant in Vyborg. The core of the service is the B-Pay application, which buyers scan barcodes of goods and pay for purchases in a smartphone.

Briskly is developing according to the venture model, and since its inception, the startup has attracted more than 700 million rubles of investments (by September 2024).. Briskly has produced more than 15 thousand units of smart equipment, including micromarkets, which today confidently replace old vending machines due to modern technologies for the sale of fresh food. Today, more than three thousand entrepreneurs in Russia, Kazakhstan and Belarus work on the Briskly platform, and in the B-Pay application they made more than eight million purchases worth about 1.5 billion rubles.

The founder and CEO of Briskly Gleb Kharitonov expects that cooperation with the venture capital fund VimpelCom"" will allow the startup to strengthen its position in the market, develop technology faster, and launch new types of equipment.

Appointment of Andrei Oreshko as CEO

In February 2024, the Russian developer of the platform for self-service in Briskly stores changed the CEO. It was Andrey Oreshko, according to the data of the service "Kontur. Focus." Read more here.

2023: Moving to Russia from Cyprus

The Russian developer of the self-service platform in Briskly stores moved from Cyprus to the Russian Federation. The company told about this at the end of October 2023.

It is difficult to work with Cyprus now, especially since we still have only the domestic market, the international structure has so far turned out to be only a complication for us, - explained the co-founder of the startup Gleb Kharitonov.

Briskly moved to Russia

According to him, the process of redomicellation from Cyprus to Russia was launched a year and a half ago. And within 3-5 years after the move, the company plans to go public, he added at the end of October 2023.

According to Emil Yusupov, partner of the law firm Intercession, in the current (by October 2023) realities, many of the advantages that registration in Cyprus gave are no longer relevant for Russian business.

The expert notes that Briskly, apparently, will focus on Russian investors or on investors from "friendly" countries. He also added that the startup is not limited to the development of IT projects.

Briskly is developing technology to sell products without personnel. She creates minimarkets and refrigerators that contain food and ready-made food: people scan the barcodes of goods through the application and pay in it. Over five years, the company has produced more than 6,000 minimarkets, they are installed in 84 cities of Russia, they are also in Kazakhstan and Belarus, Briskly reported at the end of October 2023.

To this period, Gleb Kharitonov owns 43.6% of Briskly, another 13.1% belongs to Vadim Malyshko, 11.1% belongs to Ilya Rybalkin, and the remaining 32.2% is listed as the LLC's share in the authorized capital, according to data from Kontur. Fokus. According to Kharitonov, some of the owners will leave the company. But between whom the remaining share will be distributed - he did not specify^[1]

2021: Purchase of the Vyborg plant Linnafrost

The Russian developer of the self-service platform Briskly bought a plant in Vyborg Linnafrost (Vyborg Refrigeration Plant LLC, VKHZT) for the production of smart refrigerators. This became known at the end of March 2021. Read more here.

2020: Raising $2 million for international expansion

In October 2020, Briskly raised $2 million and announced that it would spend this investment on international expansion. In particular, the startup is preparing to launch its first project in Europe. In addition, it is planned to expand business in the Russian market.

Investor Maxim Poletaev, the Gauss Ventures fund, a venture capital fund from the UK and another private investor, whose identity has not been disclosed, have invested in the Briskly project.

In a conversation with Rusbase, Briskly founder Gleb Kharitonov said that the company is completing preparations for the launch of retail outlets in Croatia, Kazakhstan and Ukraine. The startup has outlined the development of a network of smart autonomous points in these countries together with regional partners.

Russian developer of a self-service platform in Briskly stores raised $2 million for international expansion

By October 2020, Briskly micromarkets are presented in 40 cities of Russia - their technology is used by ABC Vkusa, Family, Sloboda, Aeromar, Smile of the Rainbow, GreenBox and others.

Market interest in contactless payment has increased since March 2020 due to the COVID-19 coronavirus pandemic. By October, you can buy without a cashier at 11 thousand points throughout Russia.

The Association of Internet Trade Companies predicts an increase in the turnover of delivery of products from stores and restaurants by orders issued via the Internet, twice until the end of 2020.

According to Briskly, the company offers smart refrigerators that not only store ready-made food, but are a controller. For example, the refrigerator lock opens after payment. Cameras monitor everything that happens, dubious operations are noted in a special section of the application. To install such equipment in the office, you need only one square meter of free space and an outlet. A turnkey smart refrigerator costs from 99 thousand rubles. This business can include not only those companies that have their own production of ready-made food.^[2]

2019: Raising $370,000 and valuing the company at $20m

At the end of December, Briskly announced the attraction in the outgoing 2019 of about $370 thousand investments and receiving a business valuation of $20 million.

Briskly announced the attraction in the outgoing 2019 of about $370 thousand investments and receiving a business valuation of $20 million

In 2019, Briskly first received $170 thousand from a business angel - Maxim Poletaev, who was an adviser to the head of Sberbank German Gref. Then the British investment company Gauss Ventures, which specializes in early stage projects, invested in the startup: it provided Briskly with about $200 thousand, and also promised to attract customers in the European Union and the UK - they should join the Briskly platform in 2020.

As a result of investment transactions, Maxim Poletaev received 12% in Briskly, and Gauss Ventures - 15%.

By the end of December 2019, 11 thousand outlets (supermarkets, bars, restaurants, gas stations) in Moscow, St. Petersburg, Yekaterinburg and other cities of Russia joined the Briskly platform.^[3]

Notes