Avantekh accelerated processing of requests and adaptation of employees with 1C:CRM

2020: Implementation of 1C:CRM

Implementation of 1C:CRM a command 1C-Rarus in St. Petersburg accelerated processing of client requests in Avantekh LLC company for 60%. Also time for adaptation of the accepted staff of sales department was reduced: from 3 months to 3 weeks. Now the company conducts all customer interactions in an automated system. 1C-Rarus reported about it on July 16, 2020.

The company has a big sales department, and often there were problems:

• Customer orders were processed too long;
• There was no uniform scenario of sales;
• Contacts of clients were lost;
• There were difficulties with planning and acceptance of management decisions due to the lack of control of managers and stages of transactions;
• There were no data on efficiency of sales channels ─ it was impossible to analyze from where most of clients comes and where to put advertizing budgets;
• Managers manually processed the leads arriving on e-mail therefore requests were periodically lost or processed incorrectly.

For the solution of these tasks Avantekh addressed to 1C-Rarus branch in St. Petersburg. After performing diagnostics IT specialists picked up the product '1C: Trade Management and customer relations (CRM)' which combined in itself(himself) necessary trade functionality and expanded tools for work with the customer base.

Results of Implementation:

1. A single system with all contacts of clients. Thanks to process automation processing of client requests accelerated for 60%.

2. The uniform scenario of sales which allowed to simplify sales and to accelerate adaptation of employees. If earlier adaptation took 3 months, then after implementation ─ only three weeks.

3. The individual funnel of sales configured under specifics of stages of the transaction of the company that allows to analyze conversion and fullness of a funnel in real time.

4. Automatic formation of interests in a system on the basis of the requests arriving from clients on the general e-mail address.

5. Customer appeal sources in necessary grouping and by managers.

As a result of implementation of the program '1C: The management trade and customer relations (CRM)' company management received the flexible tool for sales management and also an opportunity to quickly make management decisions, to plan activity of the company and to reveal 'narrow' places of century business processes.

First of all control of work of managers improved. At last there were business processes thanks to which we control sales at all stages. Managers do not forget to call back to clients because now it is not necessary to hold it in the head.