Octava began to work with AliExpress

2020: Opening of AliExpress shop

On a marketplace of AliExpress the official shop of the Octava plant opened. The electro-acoustic enterprise entering into State Corporation Rostec makes microphones, headsets and hearing aids. On the platform of electronic trading developments of Octava for musicians, sound producers and bloggers will be provided. The plant reported about it on September 3, 2020.

During a pandemic the enterprise opened own online store. At the end of 2019 total sales of the plant were 272 million rubles. 228 million 611 thousand rubles from this amount — revenue from the main implementation which for 61.5% exceeded indicators of 2019. Among the further measures directed to increase in commercial effectiveness the exit to marketplaces was planned, AliExpress became one of the first.

The product delivery for studio and house application, 40 different microphones and accessories to them, is provided by SDEK company. Buyers will be able to receive the order of two days after payment on AliExpress in time.

Earlier the microphone was attribute of the professional from the sphere of arts, but there was everything differently: development of social networks made a blogerstvo professional work which requires quite often the special equipment. And the quarantine transferred to online many usual to us events, such as conferences and concerts. All this stimulates demand for an acoustic equipment — according to us, sales of microphones in a year grew by 20%, including the range of local sellers from Russia — Anton Shokurov, the head of consumer electronics on AliExpress Russia says.

According to a research bank "Russian Standard", the total number of transactions offline so far exceeds number of purchases online. However to the middle of 2020 the average bill upon purchases in Internet overtook expenses in offline stores almost twice, experts note.

At the classical enterprises sale is based traditionally. Octava diversifies a product line and changes a method of communication with the consumer. Transformation of methods of consumption logically led to an output of our products to marketplaces. It is the most fast-growing sales channel where the buyer can find everything that is necessary for household and professional use — the marketing director of the Octava plant Lyubov Stalnova notes.