Salon of EYEKRAFT optics – the largest network on glasses sale of any appointments. Salons of EYEKRAFT optics have representations in many cities through the whole country.
The FIT company continues the project of automation of network of salons of the EYEKRAFT optics ("Aykraft"). Now a common information space integrates 70 objects in 45 cities of Russia from Kaliningrad to Vladivostok. The geography of the project covers both own salons of network, and franchasing located in such remote cities as Khanty-Mansiysk, Yakutsk, Mirnyi, Ulan-Ude, Komsomolsk-on-Amur.
The technology chain in all salons includes the doctors diagnosing sight, consultants, performing selection and sale of frames, lenses and other products, the opticians-collectors who are engaged in glasses making and prescription lenses. In salons collections of sunglasses, sport glasses, medical points, contact lenses and accessories and also special training glasses are provided. Besides, glasses making of any complexity is possible: astigmatic, progressive, bifocal, fotokhromny, polarizing, special for the computer. Selection of points is performed by ophthalmologists, in each of salons check of sight is possible. Account of all these transactions is kept in GESTORI Pro.
Approach to the system of franchizing is interesting. For reduction of starting costs regional salons can open without the expensive equipment for glasses making and without warehouse of lenses. It is enough to client to select the pleasant frame and to check sight. Information on the order appears at the central office from which, depending on the existence selected like frames, and lenses comes to the centralized workshop for glasses making. Then points are delivered to the franchisee's client. Thanks to the centralized system architecture of GESTORI Pro process proceeds very quickly, and the customer can receive the capital service level, without leaving the hometown.
The proof of success of this franchize is that many franchisees expand the business and open new salons in the cities. For 2009 30 salons were open.
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