British Airways Executive Club

2020: British Airways began to exclude from the loyalty program of users for criticism of the company

In the middle of October, 2020 British Airways updated conditions of the loyalty program of Executive Club, having promised to exclude from it users who negatively speak of the company. The The Sunday Times edition with reference to the document of airline reports about it. It is supposed that new rules only will concern passengers with nonconstructive criticism to carrier.

Now treat violations of the loyalty program, in addition, "use of the menacing, abusive or pejorative terms to personnel of British Airways or its partners and also the behavior in the menacing, offensive or pejorative manner directed against personnel of British Airways". Besides, it is forbidden to use "the misleading statements which cause, aim to cause or can cause harmful effects or reflect adversely on reputation of British Airways or any aspect of its business, its brands, products or services, etc."

British Airways began to exclude from the loyalty program of users who negatively speak of the company

In other words, the user can be excluded from the loyalty program for any behavior which can reflect adversely on reputation of British Airways, including for criticism or a negative review. It should be noted that the airline and before introduction of these changes reserved the right to cancel accounts of often flying passengers for any reason at discretion.

As notes The Sunday Times, at the loyalty program of British Airways more than 10 million participants. The British airline repeatedly was exposed to criticism from clients, and including from members of the British parliament who called "a national shame" its plans to dismiss 12 thousand employees and to hire back those who will agree to remain on lower wage.^[1]

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