MyBook mobile application

Main article: Mobile applications

2021: Launch app for Apple Watch

Apple Watch MyBook App

Book subscription service MyBook, which is part of the LitRes group of companies, July 22, 2021 announced the launch of the application for Apple Watch. Thanks to it, it is convenient to listen to audiobooks, podcasts, meditations and other content online or offline without delivering a phone. In addition to the standard application function, the user will be able to control the playback speed and easily switch between chapters directly from the device.

MyBook introduces an app for Apple Watch that will make it easier to get acquainted with audio content. Now the owners of the device will be able to listen to audiobooks, podcasts, meditations and other works in audio format on the go. The main thing is that the works of interest are added in advance to the user's personal shelf in the mobile application or through the web version of MyBook. It is convenient that in the application for Apple Watch you can listen to content both online and offline if the audiobooks were previously downloaded to the device.

The application interface is intuitive. In addition to the standard "play" and "stop" functions, the user will be able to control the speed of playing audio content and easily switch between chapters directly from the device. Thanks to the application for Apple Watch, now combining listening to audiobooks with sports, everyday activities and routine moments will be even easier - the user will have access to the entire bookshelf in one click.

2020

Launch a section with podcasts and announce your own show "Read Me Completely"

On December 3, 2020, the company MyBook announced the launch of a section with podcasts for platforms Android and, iOS as well as a web interface, thanks to which anyone can download their show into the MyBook catalog. In addition, the service presented its own podcast "Read Me Completely" - about people, ideas and books that should be read. Every two weeks, writers, bloggers, journalists, representatives of culture and art, will tell the host about the works that influenced them.

According to the company, in 2021 it is planned to add a reporting system to the interface. Authors will be able to see detailed statistics: general listening numbers, information on each episode and other data that will help to understand their audience and build relationships with advertisers. As of December 2020, all podcasts uploaded by users to the MyBook will remain free, they can be listened to without buying a subscription to the service.

Web interface for downloading podcasts

The interface of the "Podcasts" section was convenient and intuitive for users. The podcast card is not like a book, rather a playlist, where next to each issue it is visible its estimate and duration. In addition, the user will be able to sort issues according to novelty, as well as subscribe to the show so as not to miss the release of the episode. By analogy with e-books in podcasts, you can also bookmark to quickly return to the memorable moment, and not overhear the entire issue again.

We are glad that now the authors of the show have the opportunity to download issues into our service, finding an interested audience, and users have the opportunity to listen to their podcasts for free without leaving the MyBook. By the end of 2021, we plan to add more than 4,500 shows to the service. said Maxim Gurets, CEO of the subscription book service MyBook

MyBook also presented his own podcast, "Read Me Completely," about people, ideas and books that should be read. Every two weeks, listeners of the show will meet with a writer or a famous person who loves to read - an actor, TV presenter, journalist, blogger. The hero will share his literary tastes, talk about news and plans for the future and, of course, give recommendations on which books, in his opinion, should be read to the end. For December, 2020 leading MyBook podcast - Anton Maslov - the creator of two shows: "Art to be mistaken" and "Creamery" and also the co-organizer of the Russian online festival of podcasts of "SLYS" and the head of the Working group on podcasts in IAB Russia.

The first two episodes of "Read Me Completely" are already available in MyBook. In the premiere issue, listeners will meet with Yana Wagner, writer, author of the novels Vongozero, Living People and Who Didn't Hide. Anton talked with her about why it is comfortable to live outside Moscow, how the image of the writer differs from the real author, and also asked Yana about her favorite books. The hero of the second episode of the show was Yevgeny Shchepin, author of the books "VkusVill: How to revolutionize retail, doing everything wrong" and "Client Energy. How the human approach in business pays off. " In this episode, there are many thoughts about how to live and work outside the verticals of submission, how the "remote" allows you to escape from the abuser owners and why it is important to recognize your mistakes and talk about them.

Each episode of its own podcast will MyBook be divided into two parts: the dialogue of the hero and host and the recommendations of books from the guest of the podcast. Recommendations will be released on all streaming platforms simultaneously with the publication of the full release, but the latter will be available only on the MyBook and only two weeks after the release will appear on all other sites.

Launch for Estonian audiences

The book subscription service MyBook, which is part of the LitRes group of companies, announced on October 14, 2020 the launch of an application for Android and iOS platforms for the Estonian audience. MyBook is a service in Estonia that offers an audiobook catalog in Estonian and provides users with access to both electronic and audiobooks at the same time.

MyBook in Estonia, it was launched together with a partner - Eesti Digiraamatute Keskus OÜ - EDRK (Estonian Digital Book Centre), a platform for the wholesale sale of electronic books in the Baltic countries, and became a service with an audiobook catalog in Estonian: there are more than 100 in it for October 2020. Also in the local version MyBook more than 3,500 e-books are presented. The plans by the end of 2020 include the addition of books in Russian and English, as well as the placement of exclusive audio content.

According to EDRK estimates, the share of e-books occupies about 3% of the Estonian book market, by the end of 2020 it should grow to 4%, and in the future 3-4 years to reach an indicator of 10%. As of October 2020, industry sales amount to about 1 million euros per year. This figure increased markedly during the COVID-19 pandemic. Publishing houses in Estonia during the quarantine published twice as many e-books compared to the same period in 2019. Another factor in the growth of the industry is a decrease in VAT in Estonia from 20% to 9% from May 1, 2020 for e-books and publications. Over the past few months, e-book sales in the country have increased by 50%. The largest demand is observed in the public library sector, PPD sales grew by 8-9%, subscription - by 11%.

We plan that MyBook will become a major player in the electronic and audiobook industry in Estonia and the CIS countries, and we are actually going to rebuild the audiobook market in Estonia from scratch. As of October 2020, its role is insignificant, but we see a very large growth potential and expect an increase to 4% by the end of the year. First of all, this will be facilitated by the distribution of MyBook among the Estonian audience, as well as the interest of publishers in this form of content and the demand for audiobooks among users, since it is they who fits most successfully into their dynamic lifestyle, "comments Sergey Anuryev, General Director of LitRes Group of Companies.

{{quote 'We are very pleased that the book subscription service MyBook now available to the Estonian audience. Among its advantages are statistics that help users monitor progress in reading and push notifications, reminding that there is an inaccurate book, and informing about new receipts in the catalog that are interesting to a particular user. Reading and listening to books has never been so easy and interesting and, we hope, reading will become a habit for many Estonians thanks to, MyBook comments Teele Arak, leading MyBook manager in Estonia . }}

In the Estonian version of the service, many functions are implemented that are available in Russian. In particular, a free trial period and the opportunity to save your favorite quotes in a personal collection. In addition, MyBook plans to create exclusive content for a local audience.