Content |
EDRK is a book aggregator, a major player in the e-book segment in Estonia. The company occupies 90% of the country's market, also operates in Latvia and Lithuania and cooperates with a large number of publishers and book retailers.
History
2023: LitRes sold 51% of EDRK to the platform's Estonian shareholders
On October 31, 2023, the Litres group announced the sale of 51% of the Estonian Digital Book Center (EDRK) platform, which specializes in the wholesale of electronic books in the Baltic countries. The asset was bought out by local shareholders of the Estonian platform.
The financial and other terms of the agreement were not disclosed. According to Oleg Novikov, co-owner of Litres and Eksmo-AST publishing house, the price was "symbolic."
Nobody wants to see us in these [Baltic] countries, "he said in a conversation with Vedomosti. |
Litres also froze business in Poland, as contracts for "local aggregators" of digital books, including a large book distributor Azymut, were suspended with the company.
Now Litres is planning an international expansion into "friendly" countries, Novikov said. In 2022, the service came out in, and Azerbaijan in the summer of 2023 - in. Uzbekistan According to Novikov, in the future the company may enter the market. Kazakhstan
The Russian-speaking population [in these countries] has a need for up-to-date content, for a convenient service, - said Oleg Novikov. |
However, Litres enters the market of these countries "at the very initial point in the development of the culture of e-book consumption," said Boris Makarenkov, general director of the Litnet samizdat service.
According to the group, foreign sales in 2022 accounted for 16% of the total revenue of the Litres service, in 2023 the company expects that they will account for 22% of the total revenue. Litres Group of Companies combines the service of the same name, MyBook, LiveLib, Litres: Samizdat, Litres: Library, etc. According to its own assessment, Litres occupies 70% of the Russian market for electronic and audiobooks (data by October 2023).[1]
2019: LitRes takes 51% stake in EDRK
On November 5, 2019, the group of companies Litres"," which includes projects LitRes, MyBook, Livelib, LitRes: Samizdat, LitRes: Reader, became the majority shareholder of Eesti Digiraamatute Keskus OÜ - EDRK (Estonian Digital Book Center) - platforms for the wholesale sale of e-books in the Baltic countries. LitRes acquired 51% in the Estonian company, and Sergey Anuriev, General Director of LitRes Group of Companies, joined the EDRK board. Estonia In addition, with the help of this partner, LitRes Group plans to enter the market, and Latvia. Lithuania Finland
E-books, according to our partner's estimates, occupy no more than 3% of the Estonian book market, their sales amount to about 1 million euros per year. There are no large retail players in the industry, the segment of audiobooks in Estonian is practically not developed. Together with EDRK, we plan, in fact, to create an electronic and audiobook market in Estonia, the Baltic countries and Finland, since we see great potential in it. In the spring of 2020, in Estonia, we will launch the first book service using the MyBook subscription model, which is already successfully operating in Russia, comments Sergey Anuryev, General Director of LitRes Group of Companies
|