| Developers: | Competera |
| Last Release Date: | 2020/10/15 |
| Branches: | Trade |
| Technology: | BI, SaaS - Software as service, trade Automation systems |
Main articles:
Competera is a cloud platform for offline - and online retail, intended for the automated pricing optimization. The solution helps retailers to collect and analyze data on the prices, the range and marketing activities and also to create the optimal prices.
2020: Opportunities and features of Competera
According to information for December, 2020
The cloud Competera system gives the chance to test and manage scenarios for achievement of goals of the retailer, to find the best growth strategies of revenue and marginality.
Competera proactively reveals risks and monitors accomplishment of conditions of RRTs (recommended retail price) by other players of the market, unique goods in own portfolio and at competitors, presence of popular goods at the retailer and in the market.
It provides price and promo the recommendations based on perception of a brand, consumer demand and individual business rules of clients.
Among features there are platforms:
- Integration with different types of sources and platforms.
- Exact forecast of results application of price rules.
- The scalability of the platform allows to apply rules to hundreds of categories.
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