LANIT-Integration developed recommendations about development of iConText Group

2020: Development of recommendations about development of a management system for development of digital products

LANIT-Integration (enters into LANIT group) developed recommendations about development of a management system for development of digital products in iConText — the Internet agency in Russia (enters into iConText Group). On September 28, 2020 the LANIT company reported about it.

A number of the transformational initiatives directed to achievement of strategic objectives in the dynamic market of internet marketing was worked out.

iConText Group is in process of organizational transformation and formation of strategic vision. The company understands that leadership in such highly competitive market assumes continuous search of technological capabilities for more best solving of tasks of clients and optimization of own business. For this reason of iConText Group attracted LANIT-Integration company which specializes in rendering a range of services in the field of digital transformation of the enterprises from different sectors of economy.

Audit of the Internet agency was booked at four levels: goal-setting, product management, delivery of value and also granting internal IT services (architectural services, services of knowledge management and personnel management and also infrastructure services) was analyzed. LANIT-Integration studied the industry, specifics of this business and offered upgrade of a portfolio of digital solutions based on world practices and according to own experience in the field of transformational projects. Implementation of the offered complex of actions will allow iConText to work with new types of clients and it is better to create for them address offers, at the same time having optimized the costs.

Ours business depends on that, how fast and effectively we look for solutions for the clients and we minimize own costs. The request for reorganization of internal IT processes as a result designated expediency of updating of strategy, values, structure and corporate culture of the company in general. In addition, we could make priority tasks on the basis of their influence on strategic objectives of our company with respect for the principles of methodologies of management of initiatives, both internal, and external — Fedor Kruglov, the managing director of the iConText performance-agency says.

We managed to propose the non-standard solution taking into account specific features of this company, its organization structure, goal-setting, including strategic, and the most important — taking into account dynamics of change of customer needs. The market of internet marketing is rather actively transformed, and even large players need to analyze the directions of the activity from time to time and if necessary to develop demanded digital competences — Pavel Svarnik, the chief executive of the Center of strategic development and digital transformation of LANIT-Integration company comments.