| The name of the base system (platform): | Brand Analytics: Monitoring system and analysis of messages about a brand |
| Developers: | Brand Analytics, PalitrumLab (Palitrumlab) |
| Last Release Date: | 2020/11/20 |
| Technology: | BI |
Main articles:
Brand Visor represents a system real time of dashbord with analytics of a media field of the company by 360 degrees: in social media and media.
2020: Brand Visor 2.0
The Palitrumlab company (Brand Analytics project), the resident Klastera of information technologies of Skolkovo Foundation, developed the system of interactive dashbord for a wide range of tasks and users. On November 20, 2020 reported about it in Skolkovo Foundation. Brand Visor 2.0 allows to analyze in real time a media field at the same time both in media, and on social networks.
Flexible configurations allow to create in 5 minutes dashborda for different divisions of the company taking into account their tasks and KPI. At the same time there are no restrictions for quantity of dashbord. It is possible to bring together them from any analytical widgets of library using a set of templates. Also is, an opportunity to select style of visual giving and to create own templates from scratch.
The system of dashbord can be used in two formats: in completely automatic - on monitors and big TV, or in interactive - on notebooks, tablets, and in the nearest future - and on smartphones.
 | "C Brand Visor 2.0 top management will always know that happens to the company. To marketing specialists Brand Visor will show a competitive situation, to the staff of the situational center – reputation threats, to services of operation – availability of services of the company in regions of presence, to PR managers – key references, the analysis of newsmakers and performance indicators. These are only examples, your tasks will prompt filling of dashbord necessary to you", – Natalya Sokolova, CEO Brand Analytics noted. |  |
| | "Presently dashborda became an obligatory element of IT infrastructure of any company. The format of a dashbord was convenient also for control of a situation, and for regular reports, and for assessment of performance indicators. And as the realtaym-analysis of social and traditional media is a key to understanding of what happens to the company, is sure, interest in a similar innovation will only grow", – Mikhail Styugin, the head "Information security" of the Cluster of information technologies of Skolkovo Foundation considers. | |
The tool is available within a monitoring system and the analysis of messages about the Brand Analytics brand.
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