HeadWork Analytics Headvork analitiks

HeadWork Analytics (earlier the name Newton Advice Bureau) is analytical center and the consulting company providing analytical support of heads at acceptance of strategic decisions in business and public administration.

The company services the interests of development: constructions of marketing solvency and strategic competitiveness, attraction of the capital and value increase of business, formation of the favorable circle of partners from business and the state.

The HeadWork command specializes in support of the companies which are mainly operating in the b2b-markets (corporate and industrial), thereby being focused on the analysis of the most opaque markets. Among key company services:

• macroeconomic analysis
• industry analysis
• analysis of management systems (private and state)
• business planning (marketing and financial planning and the investment analysis), researches (in the environment of audiences of clients, investors, partners in sale and promotion)
• development of development strategies of the companies and application marketing programs
• b2b-marketing outsourcing (including analytical PR, GR, IR in the market of direct investments).

The company created the data library on target markets and examples of successful managerial practice, develops tools of collection of information "first-hand" (including supporting a pool of key experts in the different industries, developing methodology of holding deep interviews), conducts scientific and expert activity.

In consulting practice specialists of the company prefer to develop projects of management decisions not only using the theoretical models (recognized the majority or developed individually), but also based on the verified data on the markets, public administration and the companies (which collecting is provided with own body of specialists in the analysis of the markets and businesses).

The key markets in which the company, as a rule, operates are infrastructure sectors of economy:

• Transport and logistics
• Information technologies
• Telecommunications
• Financial sector, investments
• Media
• Real estate and development
• Network trade
• Mechanical engineering

Knowledge of infrastructure of economy allows the company to analyze with competitive efficiency and the new and also niche, specific markets of corporate services and industrial goods.

Key services of the company:

a. Development of development strategies

• the industries (for associations of the enterprises and state. bodies)
• companies, concepts of projects
• masterings of the new markets (marketing + sales + cross-marketing + product lines)

b. Applied economic and industry analysis, business planning (financial analysis and analysis of investment attractiveness and economic potential of the industry, company, new project; filling of business plans information on the market is always on the lips the investor)

c. Market research, including capital market:

• Determination of the real market status of the company (both on volumes and sales pattern, and on reputation in business markets of sale)
• Determination of market perspectives (assessment of capacity and amount of the market, determination of focuses of competitive struggle and strategy of creation of competitive advantages and achievement of target indicators)

d. Development of marketing programs for the companies of the b2b-sector (programs of direct sales, programs of cross-marketing, PR-programs) and their implementation (marketing outsourcing)

e. Analytical PR:

• Analytical support of PR campaigns and spokes-person;
• The organization of expert round tables and working groups (providing content and a pool of experts – both in public interests, and for the benefit of development of strategy)

f. Desk researches (on the opened and closed sources, investigation):

• Practice of state regulation of the industries in Russia and foreign countries
• Business and managerial practice of the companies (Russian and foreign)
• Media field

g. Setting of bank management of knowledge and the centers of training in the companies

For the logistic market (one of the key markets in which the company operates) in addition to basic services, the company has the specialized product line including such products as:

• State-of-the-art reviews of transport infrastructure of Russia and CIS; forecasts of development
• Studying and demand analysis of participants of the transport and logistic market on products and services in the field of transport, logistics, mechanical engineering and also the accompanying financial services
• Information research opinions according to the statistics cargo transportation on the certain cities and regions of the Russian Federation; on separate types of loads
• The card of cargo transportation on certain regions of the Russian Federation; to separate types of a load.
• Reviews of production plans of producers of the rolling stock and freight vehicles
• Databases (including databases of large consignors) and filling by their analytical information

History

2018: The overview of the market of cloud services for SMMB

In July, 2018 the expert center of the infrastructure industries HeadWork Analytics (enters in TOP-3 consultants in the field of marketing and PR, according to the rating of RA Expert at the end of 2017) with assistance of TAdviser completed a research of the Russian market of cloud services for an average, small and microbusiness (SMMB). Read more here.