SaaS (Russian market)

Unlike the classic software licensing scheme, there is no need to purchase software and hardware platform for its deployment, and then maintain its operability. This, in turn, determines pricing: in the SaaS model, a monthly subscription fee is charged for the use of the software, which includes the use of a license for the software, support for its operability, updates, support for the infrastructure on which the application operates.

2020: Sales of SaaS for business in Russia increased by 28%, to 11.5 billion rubles

The volume of the Russian corporate-level software market offered as a service (model SaaS) at the end of 2020 year amounted to 11.5 billion rubles, an increase of 28% compared to 2019. In 2017-2019 market growth rates were measured at 56%, 37% and 29%, respectively, according to J'son & Partners Consulting analysts.

According to them, the negative downward trend in the growth rate of the SaaS business market in money, observed in 2018-2019, did not change in 2020 even against the background of the massive transfer of office staff to remote operation due to the coronavirus pandemic. COVID-19

The study covers transactional and analytical applications (accounting, CRM, ERP, BI) and applications of the Enterprise Content Management (ECM) class, including office applications and website management systems (CMS ).

Sales of SaaS for business in Russia continue to grow more slowly

Experts note that along with the volume of revenue and the number of users, the key indicator of the development of the business solutions market SaaS is the level of penetration. At the end of 2020, the penetration rate of business SaaS Russia in remained low - less than 10%. Even with/the IaaSPaaS overall penetration rate of applications delivered and/or deployed on the cloud model is significantly less than 15%.

According to J'son & Partners Consulting, in 2020, the industry consumption structure of business SaaS in Russia has not changed: as in 2019, 80% of consumption was accounted for by trade and services enterprises, including financial and telecommunications organizations. The distribution of users of business solutions SaaS by industry is close to the industry structure of the market in monetary terms due to the absence of significant differences in ARPU (average revenue per client) of users of different industries. This structure has been steadily shifted towards the hypertrophied share of trade and services, and for the period 2014-2020. there were no significant changes, the report said.

Since 2014, the SaaS business market in Russia has grown fivefold in terms of the number of user companies and almost nine times in monetary terms, which corresponds to an annual growth of 43%. However, there was a slowdown in market growth in 2018-2020. both in customer base and in monetary terms, which occurs against the background of an extremely small absolute market size of business SaaS.

Moreover, as J'son & Partners Consulting emphasizes, there is a noticeable "pupation" of demand for business SaaS in Russia - the market is largely developing due to an extremely limited number of consumers who expand the range of applications used, and to a lesser extent - due to an expansion of the range of consumers, that is, due to increased penetration.

Especially worrying is that this pupation occurs mainly inside two verticals - trade and services. The enterprises of these industries were the most affected by the 2020 lockdown, which prevented the SaaS business market from taking advantage of the opportunities provided by the transfer of office staff to remote employment.

According to analysts, Russia needs national sectoral digitalization programs aimed at implementing the ideology of end-to-end optimization management, covering not only trade and mediation activities and the service sector, but also all sectors of industry, logistics and transport. Only the full implementation of such programs will create the necessary prerequisites for the use of full-featured automation tools by all participants in the chains of creating and distributing the added value of products and services, and, as a result, will ensure the rapid growth of the SaaS business market in Russia in monetary terms and the number of user companies.^[1]

2019

Data from J'son & Partners Consulting

Business applications provided by the SaaS model in this study include transactional and analytical applications (accounting, CRM, ERP, BI) and Enterprise Content Management (ECM) class applications, including office applications and Content Management Systems (CMS). Thus, SaaS business applications are multi-user applications that create a single enterprise information space and automate information exchange through end-to-end production and business processes. This is a kind of minimal "gentleman's set" needed to organize a digital (virtualized) workplace for office staff. This transformation and virtualization of the "work inventory" changes the principles of office work and allows you to organize remote employment (employment without territorial and hardware connection to the office) for the efficient operation of distributed teams. The study framework does not include external electronic workflow web services that are not included in this set, but are usually referred to as business SaaS - the market for this type of services is described in a separate report.

According to J'son & Partners Consulting, in 2019, the market for the considered types of business SaaS in monetary terms grew by 27% and reached 8.4 billion rubles. According to updated data, in 2018 the market in monetary terms grew by 36%, in 2017 by 54%. Market growth in monetary terms significantly exceeds the dynamics of growth of the customer base, cleared of deposits, while both indicators show a slowdown

Thus, the growth of the business SaaS market in Russia is mainly due to the expansion of the range of applications used by existing users, and to a lesser extent due to the involvement of new users who had not previously used SaaS at all, which is also manifested in the significant growth of ARPU in terms of user company SaaS.

Along with the volume of revenue and the number of users, the key indicator of market development is the level of penetration. For business SaaS services, the target penetration level should be higher than the on-premise business penetration level, ON which, according to J'son & Partners Consulting, amounted to a little more than 21% of the total number of operating business entities with SHPD-connection in Russia in 2015. At the end of 2019, the overall penetration rate of business SaaS in Russia is still low - at the level of interest units. Even with penetration, the IaaSPaaS overall penetration rate of applications delivered and/or deployed on the cloud model is significantly less than 10%. The market growth model noted above, mainly due to the expansion of the range of functionality consumed by enterprises already using any cloud applications, means that the penetration of business SaaS in Russia is growing slowly. In this regard, it should be noted that the cloud model is an indicator for assessing the proportion of jobs for which the principle of territorial independence can be implemented. For small and microbusiness in Russia, the cloud model is generally the only way to gain access to modern multi-user applications for automation of business and production processes, and for large enterprises it is an indirect indicator of the ability of staff to fully work outside the office.

Analysis of the functionality of SaaS applications consumed in the cloud format shows that the structure of the client base of business SaaS changes in favor of accounting and CRM applications, and the structure in monetary terms - towards the growth of the share of ERP and BI systems in the SaaS format, and, to a lesser extent, in favor of accounting systems. But since ERP and BI functionality from the cloud, that is, analysis and planning functionality that allows increasing the efficiency of enterprises, is used so far by an extremely limited group of user companies - and only in terms of automating auxiliary processes, such as personnel management, but not managing production processes, the growth in ERP/BIaaS consumption does not affect the change in the structure of the customer base. This clearly demonstrates how explosive the growth of this segment of the SaaS business market can be if full-featured ERP and BI applications become available and in demand by a wider range of B2B consumers.

According to J'son & Partners Consulting, in 2019, 80% of business SaaS consumption came from trading and services enterprises, including financial and telecommunications organizations (see Fig. 1). The distribution of SaaS business users by industry is close to the industry structure of the market in monetary terms due to the absence of significant differences in the ARPU of users of different industries. This structure is steadily shifted towards the hypertrophied share of trade and services, and for the period 2014-2019. no significant changes were noted.

The consistently high share of trade and intermediary activities in the consumption structure of business SaaS in Russia is determined by the structure of the economy of large cities. So, for example, the GRP of Moscow is 80% formed by trade and mediation activities and the field of services. That is, having formed as industrial and scientific centers, currently large cities in Russia are trade and logistics hubs, the existence of which is by no means necessary, and is necessary mainly to compensate for inefficient business planning. Despite years of talk about digitalization and the transition to "flat" management systems with a high level of automation, the hierarchical management systems of enterprises and organizations that still prevail, using a large number of personnel at many levels of the hierarchy, implement an exclusively deterministic approach when plans for sales, procurement, hiring personnel and the use of other types of resources are set from above (determinable) and fixed for a long period of time - month, quarter, year, several years. To compensate for the demand and supply imbalance that inevitably arises in such planning, a large number of resellers are introduced in the wholesale link, and at the "last mile," in the retail link, the problem is solved by an ultra-high concentration of consumers in a limited space, when due to the effect of "large numbers" products and services are in demand, despite the shortcomings of planning their production and sales.

The flip side of this approach is the extremely low level of resource efficiency and, accordingly, the high cost of final products and services, aggravated by a large number of reseller intermediaries, which, in turn, determines the low quality of life at a high cost to the vast majority of consumers. In addition, these are unsolvable problems of ecology, waste, transport, epidemics and much more, arising from the ultra-high concentration of consumers in a limited area.

Prospects of the Russian SaaS business market for the period of 2020-2025

The modeling of the development of the Russian SaaS business market performed by J'son & Partners Consulting shows that if the inertial scenario is implemented, starting from 2021, its annual growth rate in monetary terms will fall below 15% amid the transition from ARPU growth to its decline. Such sluggish growth, in the face of extremely low penetration on the one hand and the obvious demand for cloud multiplayer applications on the other, indicates the presence of powerful growth constraints, which require significant efforts from both the business community and government authorities.

Unlike the North American market - the most developed IT market, where the penetration rate of multi-user business process automation systems is historically high and exceeds 75%, in Russia, where the penetration of such systems is at the level of 20-25%, of which only about half of the full out-of-office access, the rate of increase in penetration of cloud business applications can be very high, since we are not talking about replacing existing on-premise applications with cloud ones, how much about the only opportunity for small and especially microenterprises to access efficient automation tools, increasing productivity, reducing unit costs and allowing staff to organize full-fledged work from almost anywhere there is Internet access.

The need to develop effective measures to deal with emergencies, such as the coronovirus pandemic, is likely to draw more attention not only to the private task of ensuring the territorial independence of office staff, but also to the more general problem - the need to finally begin a full-fledged digital transformation of the country's economy. The goal of such a transformation should be the formation of a more rational and stable system of socio-economic relations, built on the principles of win-win, that is, a game with a positive prize amount (in terms of game theory).

2018

TMT Data Consulting

According to a study by the TMT Consulting analytical agency, the volume of the Russian public cloud services market in 2018 grew by 31% and reached 55.9 billion rubles.

More than 65% of the public cloud services market forms the SaaS segment, which is due to the activity of a large number of medium and small businesses here. About a third of the market is in the IaaS segment, where large and medium-sized enterprises still dominate. PaaS forms a little more than 4% of the market, but over the past year the demand for this type of cloud services has become more pronounced (taking into account the expansion of the presence of Russian Internet companies and a more active migration of users to domestic platforms).

The SaaS market grew in 2018 by 32% to 36.8 billion rubles. Dominant segments - ON for accounting, telephony (virtual/cloud PBXs, virtual). call centers The leader in the SaaS market is the company "," SKB Kontur specializing in the first of the segments, the second place is at the universal provider of public cloud services, and the Softline third - at the Mango Telecom provider of corporate telephony services using SaaS technology.

According to the forecast of TMT Consulting, in 2019 the volume of the public cloud services market as a whole will grow by 28%. At the same time, the SaaS segment will grow by 25% (including due to increased penetration in the public sector), IaaS - by 34%, PaaS - by 36%. The share of foreign providers will continue to decrease against the background of consolidation processes launched by large domestic players (primarily in the IaaS segment).

In the 5-year term, TMT Consulting predicts an average annual growth rate (CAGR2018/2023) in the public cloud services market at 20%. Its volume by 2023 will increase 2.5 times and reach 142 billion rubles. The main segment will remain SaaS, it will account for 62% of the market.

Data from J'son & Partners Consulting

According to J'son & Partners Consulting, in 2018, the SaaS business market in monetary terms grew by 30% to 5.8 billion rubles. According to updated data, in 2017 the market in monetary terms grew by 43%, in 2016 by 65%. Growth of the market happens mainly due to extension of the nomenclature of at all not using SaaS used by already existing users of applications, and to a lesser extent due to involvement of new users, before that is shown also in significant growth of ARPU counting on the SaaS company user.

Analysis shows that the structure of the client base of business SaaS changes in favor of accounting applications, and the structure in monetary terms - towards the growth of the share of ERP and BI systems in the SaaS format, and, to a lesser extent, in favor of accounting systems. According to J'son & Partners Consulting, in 2018, 80% of business SaaS consumption came from trading and services enterprises, including financial and telecommunications organizations.

With the penetration into units of percent of the total number of business entities with a broadband connection achieved in 2018, the SaaS business market in Russia has the potential for more than ten times the growth of the subscriber base. However, the realization of this potential requires a change in the structure of the country's economy, namely, the implementation in Russia of the stages of development and production of high-scale products.

The key factor in the growth of business SaaS consumption in the world is precisely the rapid growth in penetration of IoT platforms and applications focused on end-to-end optimization management, and, as a result, the accumulation of a wide range of machine data in the clouds over an increasingly long historical period, allowing you to create complex predictive models based on this data. In Russia, this growth factor of the SaaS market is not yet available.

According to J'son & Partners Consulting, in 2018, 80% of business SaaS consumption came from trading and services enterprises, including financial and telecommunications organizations (see Fig. 1). The distribution of SaaS business users by industry is close to the industry structure of the market in monetary terms due to the absence of significant differences in the ARPU of users of different industries. This structure is steadily shifted towards the hypertrophied share of trade and services, and for the period 2014-2018. no significant changes were noted.

Prospects of the Russian SaaS business market

The SaaS business market in Russia is at the initial stage of development and is the most promising segment of the Russian cloud services market. So, even according to the conservative forecast of J'son & Partners Consulting, the annual market growth in monetary terms in the period 2019-2022. will be approximately 27% against the background of a slight decrease in the total ARPU and strong growth of ARPU in horizontal market segments.

Obviously, with the penetration into units of percent of the total number of business entities with a broadband connection achieved in 2018, the SaaS business market in Russia has the potential of more than tenfold growth in the subscriber base.

Moreover, unlike the US market - the most developed IT market, where the penetration rate of multi-user business process automation systems is historically high and exceeds 75%, in Russia, where the penetration of such systems is at the level of 20-25%, the rate of increase in penetration of cloud business applications can be very high. Since it is not just about replacing existing on-premise applications with cloud applications, it is about the only opportunity for small and especially microenterprises to gain access to efficient automation tools that increase productivity and reduce unit costs.

However, the problem that is characteristic of Russia is the prevarication of primitive trade and mediation activities in the structure of the economy as a whole, and especially among small and microenterprises, whose automation needs are almost completely covered by simple accounting applications.

The consequence of this is the extremely low penetration of the functionality of ERP and BI systems in Russia, and not only in the cloud, but also in the on-premise format - even in large enterprises, only the functionality of accounting systems has been mainly introduced. The penetration of the functionality that optimizes the planning and execution of business processes, such as supply management SCM (), customer relations (), CRM personnel (), HR production/procurement/finance (), ERP budgeting (and) BI is BPM less than 30% for most of the listed functions, even for large enterprises, and for small ones - less than 10%. The reason is that to trade the service sector is quite enough for the functionality of simple accounting systems.

As the digital economy develops, the growth of the consumed range of applications (functionality) can be ensured not only by the functionality of business process automation tools, but also by the functionality that allows you to create the so-called "digital twins" and integrated digital models of complex control objects, which is a key element in the transition to business models of the digital economy based on the concept of cyber-physical product and service systems. Therefore, not only the penetration growth potential, but also the growth potential of the ARPU is also multiples, since now the total ARPU for all types of SaaS is only slightly higher than the ARPU for VATS, that is, for one of the SaaS species, and relatively simple.

The potential of at least ten times the growth of the subscriber base in combination with the potential of at least three times the growth of ARPU gives the growth potential of the SaaS business market in monetary terms of more than 30 times to more than 120 billion rubles a year on the horizon of the next 7-10 years, what makes the SaaS business market the most attractive cloud market segment in Russia, surpassing the existing Russian IT services market.

However, the realization of this potential requires a change in the structure of the country's economy, namely, the implementation in Russia of the stages of development and production of high-scale products. The extremely low share of businesses creating a significant amount of value added is especially noticeable in the structure of the economies of large cities. For example, in Moscow, Russia's largest and one of the world's largest urban agglomerations, the share of manufacturing in 2016, according to official statistics, was only 12%, and the share of trade (including real estate trade) and services (including telecommunications and financial services) - 79%.

The folded sectoral structure of the Russian economy with an extremely weak industry of high redistribution means the following:

• The impossibility of end-to-end optimization of the value chain covering the production phase;
• The predominance in the structure of consumption of automation tools is relatively simple applications for automating trade and mediation activities.

In other words, the practical absence of high conversion industries in Russia does not allow the creation of digital doubles of high conversion products, the presence of which (doubles) leads to the need for the collection and complex analysis of a vast range of data, that is, the need for the use of full-featured ERP and BI systems generation IoT.

As noted above, the peculiarity of the business of trade and services enterprises lies in the relatively low requirements for the functionality of automation tools, which, as a rule, are limited to the functionality of office, accounting and CRM applications. Currently, the SaaS business market in Russia is growing precisely due to such applications. Thus, the growth factor due to the expansion of the functional consumed, and, as a result, the increase in ARPU, has not yet been implemented.

This imposes strict performance requirements on service providers, since the bulk of trade and service enterprises are small and microenterprises with an extremely low average check. That is, providers must earn their revenue with a large number of small payments for fairly primitive functionality, which requires the highest level of automation of their business, which can provide low transaction costs. The small size of the average check, in turn, limits the penetration potential of even simple accounting systems by the price factor.

Large industrial enterprises in Russia, among which the production and primary processing of raw materials, as well as defense engineering, prevail, in turn, are extremely conservative and informational closed. So far, they are not seriously considering the transition to digital business models that involve intensive information exchange throughout the value chain for end-to-end optimization, forming the need for cloud-based full-featured ERP and BI applications of generation IoT. ERP generation IoT is already a new ideology, the ideology of the digital economy, giving the possibility of end-to-end optimization of the entire chain of creation and consumption of value added, including both the optimization of production and business processes (supply and logistics, sales, production) covered by ERP systems, but also the optimization of products produced throughout its life cycle, from the design stage to the stages of operation and decommissioning.

End-to-end automation, based on cloud-based IoT platforms and applications, enables very deep optimization of production and business processes and allows you to achieve an overall economic effect of order and more than the cost of automation. This opens up the possibility of moving from pricing to the functionality of such systems from the cost of the provider/vendor to the provision of appropriate functionality, which is much more profitable for both the consumer and the supplier of automation systems, pricing on the principle of "from economic effect," which significantly expands the opportunities for the growth of the market of such applications in monetary terms.

The key factor in the growth of business SaaS consumption in the world is precisely the rapid growth of penetration of IoT platforms and applications focused on end-to-end optimization management, and, as a result, the accumulation of a wide range of machine data in the clouds over an increasingly long historical period, allowing you to create complex predictive models based on this data. In Russia, this growth factor of the SaaS market is not yet completely absent. The drivers of the growth of business SaaS consumption in our country are traditional enterprise applications, such as e-commerce/omnichannel commerce portals, CRM, accounting systems and office applications consumed mainly by small and microbusiness in the field of trade and services, as well as communication services (Virtual PBXs, mainly). Full-featured ERP systems and complex analytical platforms and applications in the cloud format are not used in Russia, which prevents the formation of ecosystems of cloud platforms and applications.

2017: SAP and Forrester Russia Forecast

SAP CIS and Forrester Russia presented at the beginning of a year results of a research of the market of a cloud computing in Russia. According to the results of the study, Forrester Russia analysts concluded that the domestic cloud market will grow faster than IT - the market as a whole, and by 2020 its volume will be 48 billion rubles. That is, at an average annual rate of 21%, the cloud market will grow 3 times compared to 2015.

According to the study, large business is as ready as possible to use cloud services: in this segment, over 90% of respondents know about cloud services, in small business - over 70%. At the same time, 54.5% of respondents use cloud services from 2 or more categories at the same time in a large business, 50% in an average business, and 43% in a small business.

Most respondents associate cloud services with virtual infrastructure (IaaS), although now the largest market share is held by the SaaS model - 58.9%. IaaS and PaaS so far account for 37.2% and 3.9% of the market volume, respectively. According to the study, the share of SaaS by 2020 will increase to 62.4%, and IaaS - will decrease to 32.3%.

"Forecast of the volume of the cloud services market in Russia in 2015-2020, billion rubles.." Source: SAP CIS, February 2017

2016

IDC, CNews and TAdviser data

Growth Drivers:

• Growing customer and vendor maturity
• The need for  budget savings is a strong driver of the development of "ruble" cloud services
• "Digitalization" of the business. Containers, sandboxes, PaaS
• 54-FZ/CRF clouds

From the presentation "Where will the clouds fly in 2017-18? Review of the Russian market "Mikhail Kozlov, CNews Forum 09/11/2017

iKS-Consulting: 27.9 billion rubles

Dynamics of the SaaS market development, billion rubles

In 2016, the market volume of the SaaS segment reached 27.9 billion rubles.

Structure of SaaS market in 2016 by TOP-3 service segments (by revenue),%

Cloud services, because of their availability and ability to use them from anywhere in the world, can really affect the business processes of a small company. Thus, when a company begins to use cloud services with the same enterprise functions, everything is simplified. For example, even on a trip you can connect to the ERP system, and the full picture of the business will be before your eyes.

More than 51% of the market is a segment of software for accounting and reporting to tax authorities. The second largest segment is the virtual telephony segment, which occupies 18.8% of the SaaS market. The third segment of the SaaS market is the market for office programs and graphic editors, which accounts for 12.2%. The remaining segments account for about 17.6%.

Forrester

2015

CNews Analytics: 15.7 billion rubles (+ 29%)

According to the next rating, in CNews SaaS 2015, the revenue of the 25 largest domestic service providers SaaS increased by 28% compared to the previous year and reached ₽15,7 billion. A year earlier, approximately the same market development rates were recorded - an increase of 29%. However, in general, the downward trend in revenue growth is noticeable, which indicates a gradual saturation of the market and its transition to a more mature stage (in 2012, the total revenue of CNews SaaS increased by 68.3%, and in 2013 - by 58%)^[2]

The largest suppliers of SaaS in Russia 2016

As you can see from the specialization of CNews rating leaders, the dominant categories of products in the Russian market SaaS are accounting and tax reporting tools ("SC SKB Kontur), as well as virtual telephony (" Mango Telecom "). Virtual PBXs, call centers, and office programs in the cloud are in increasing demand.

iKS-Consulting: 22.2 billion rubles

• According to iKS-Consulting estimates, the market volume in 2015 amounted to 27.6 billion rubles, showing growth by 39.6% by the previous year.
• According to iKS-Consulting, the volume of the IaaS market in 2015 amounted to 4.4 billion rubles, which is 52% more than the figure of 2014 year.
• According to the results of 2015, the largest players in the IaaS market are Ai-Teko, KROK, Dataline, Softline and IT-Grad, which account for more than 55% of all revenue from IaaS services in public and hybrid clouds.
• In 2015, the market volume of the SaaS segment reached 22.2 billion rubles.
• 54% of the SaaS market is a segment of accounting software and reporting to tax authorities. The second largest segment is the virtual telephony segment, which occupies 16.4% of the SaaS market.

54% of the market is the segment of software for accounting and preparation and submission of reports to tax authorities. The second largest segment is the virtual telephony segment, which occupies 16.4% of the SaaS market. The third segment of the SaaS market is the market for office programs and graphic editors, which accounts for 12.5%. The fourth major segment is ERP and SCM systems and individual elements of these systems (6.2%). Other services account for 10.9% of total revenue.

The structure of the SaaS market is gradually changing due to the different rates of development of its individual segments. High customer demand and active promotion of cloud accounting programs and reporting to tax authorities allow this segment to occupy almost half of the market. Virtual telephony systems are also in great demand, which are direct competitors of office PBXs and gradually replace them. Segments of office programs and ERP and CSM systems are also gaining momentum.

2014

2013: CNews Analytics

Volume  and dynamics of the Russian SaaS  market in comparison  with the overall dynamics of IT supply (RUB)

2013: Parallels

Parallels (Parallels Software) published in November 2013 the second annual study of the cloud services market in demand among small and medium-sized businesses (SMBs) in Russia. According to the company, over the year the total volume of cloud applications and infrastructure consumed grew by 32% and amounted to 20.5 billion rubles. ($633 million). The most popular services were IaaS (7.8 billion rubles), SaaS (7.4 billion rubles) and solutions for web presence and web applications (4.2 billion rubles).

• This is one of the most promising categories of cloud services, they account for 7.4 billion rubles. ($228 million)
• 66% of Russian SMBs today use online applications (in the USA and Germany, the share of business applications is about 70%)
• By 2016, the Russian business application market will reach 28 billion rubles. ($882 million), demonstrating an average annual growth rate of 57%
• 60% of SMBs use online collaboration, backup and storage, file sharing, and web conferencing.

2012: RAEK and HSE: 3.22 billion rubles

The market volume of SaaS solutions (software as a service) in Runet was estimated at 3.22 billion rubles in 2012 with an expected growth of 53%. According to the study "Runet Economics 2012-2013," conducted by the RAEC and HSE.

2009: J’son & Partners

To $3 million in 2009, the revenue of companies engaged in the provision of business software for rent in Russia according to the SaaS model (software as a service, software as a service), according to a study by J'son & Partners (J&P). Analysts estimate the growth of this segment compared to 2008 at least 50%. At the same time, its share in the total volume of the business software market in Russia is $710 million, remains insignificant - about 0.4%.

Researchers explain the noticeable growth of the market during the year with the launch of new projects, the emergence of thematic catalogs of solutions, the inclusion of SaaS products in online software stores, as well as an increase in the number of SaaS solution resellers at the expense of hosting companies and broadband access providers.

Not all market participants agree with the study data. "The report raises questions about which applications have been assigned to business software," said Konstantin Anisimov, Marketing Director of Parallels (Parallels Software). - But even if you omit the classification, the sales figures, say, from the sale of only Microsoft products according to the SaaS scheme (Share point, Exchange server, Dynamics CRM), indicate a market size several times higher than specified. "

In his opinion, passing reporting to the tax, pension fund, to Rosstat are already those services that SMB consumes according to the software rental model, without realizing this. "Only this vertical segment of the SaaS market is already estimated at more than $100 million," Anisimov continues. - The subscriber base "SKB Kontur" has more than 1 million customers, in the company "My Business," which is engaged in the provision of online accounting, registered 5 thousand accounts. Therefore, the figure of 2 thousand companies indicated in the report requires clarification. " This market is not something fundamentally new, Anisimov summarizes, but gradually SMB invisibly for itself will consume most of IT from the cloud.

Market Structure

Structure of the Russian market of cloud IT services for small and medium-sized businesses (by suppliers)

The vast majority of SaaS developments used in Russia are either customer relationship management (CRM) systems or are designed for collective work of employees (CCC, content, communication and cooling). The share of SaaS vendors revenue from these two classes of development and worldwide exceeds 50%. J&P analysts cite revenue of $2.17 billion from CRM leases and $2.5 billion from CCC.

In total, the study took into account about 30 SaaS solutions. According to researchers, the number of highly specialized, industry-specific developments is very small. These include hotel management systems and media and television project management. The average cost of one license per month for CRM solutions is from 500 to 1800 rubles, teamwork systems - 470 rubles. For comparison, the average cost of one license per month for accounting programs, according to analysts, is 300 rubles. These prices are calculated for an organization with a number of employees from two to ten, up to a maximum of 50, that is, for small and medium-sized businesses.

With a total number of such organizations in Russia of about 1.6 million, only about 2 thousand of them use business applications within the framework of the SaaS model. Moreover, the distribution of customers in various areas of activity is uneven - retail companies, as well as those working in the field of IT and telecommunications, are significantly more interested in leasing business software than other organizations.

Obstacles to market development

As obstacles to the development of the lease of J&P software, the digital inequality of the regions, the high level of use of pirated software, distrust of the lease of software as such and the discrepancy between the level of services provided for rent and the expectations of customers are called. "In the existing economic, technical and cultural conditions, SaaS in Russia is unlikely to be a massive solution and a full-fledged replacement for existing software for organizations," the analysts conclude. "The key to the successful development of the SaaS solutions market is the loyalty of consumers of outsourcing services in general and software rental in particular."

See also

• SaaS - History. Philosophy. Development Drivers
• SaaS (Russian market)
• SaaS (world market)
• SaaS - the inheritance of medium-sized companies
• Promising areas for SaaS development
• Barriers to Implementing Cloud Services
  
  
• Everything as a service (XaaS, EaaS, Everything As A Service)
• Cloud Computing
• Place and Role of Middlemen in Cloud IT
• Five steps into the clouds. Instructions for moving your business to clouds. Cloud Bill of Rights
• Key trends in the IT market and the transition to cloud computing through the eyes of customers
• Top Five Points in Negotiations with Cloud Provider
• Business Process Security and Continuity

Notes