Gvozdovskaya Maryana

Gvozdovskaya Maryana

Business lady, woman, mother …

In 2021 one of the most reputable event-agencies of the country C4 will celebrate the decade. In the run-up to this anniversary we decided to tell about Maryana Gvozdovskaya – its founder and the permanent head and also mother of twins and the charming woman.

When in 2011 Maryana decided to leave good executive position in the known event-agency and to go to independent swimming by the rough seas of own business, only the few understood this act, and only units could approve it. Still, threshing the woman in a tough man's world - smiles and sidelong glances of "powers that be" and need to prove every day that you have the right here to be. Alas, meanwhile, paraphrasing the classic, "our planet for the woman is little equipped", and for the woman in business she is equipped just disgustingly. And the more so it is remarkable that there are women whom it does not stop!

In 2012 Maryana managed to implement the large international project. One of the most popular social networks of Russia, Odnoklassniki, addressed it with the order for holding a tour for start of national divisions of network in the countries of the former USSR. The actions prepared by the Gvozdovskoy agency went off with a bang in many countries, wrote mass media of Ukraine, Kazakhstan, Uzbekistan, Azerbaijan and all other countries of the former USSR about them. It is difficult to revaluate value of this work for strengthening of ties between the people of Russia and his closest neighbors. The project success "Localization of network in the CIS countries" of Odnoklassniki network was mentioned by the National award in the field of development of public relations "The silver archer" in the "Communications in the Global World" nomination, and Maryana won the prestigious competition "Gold Puzzle" in The Best Event for a Brand nomination.

In 2013 Maryana surprised colleagues on business, having offered not only essentially new format of a corporate action, but also essentially new ways of its solution. The Svyaznoy ENTER company known at that time addressed Maryana with the order for the organization of an incentive corporate foreign action. It would seem, anything special – who in 2013 in Russia could be surprised with the exit project? But it only at first sight! The Svyaznoy company has a high level of exit projects and that employees estimated, it was necessary to think up something really surprising. And 12 day trip to the USA became this surprising. Yes, not to Turkey or even Indonesia, and in the USA, and it - at exclusively low general project budget. What the procedure of obtaining the American visas to big group of visitors is necessary! However Maryana not so not for this purpose rushed into men's business to be frightened unsolvable tasks. On preparation of a grandiose tour with participation of nearly 100 people and visit of New York, Niagara Falls, Detroit, Chicago, Grand Canyon, Las Vegas, San Francisco and Los Angeles at Maryana's team more than four months left, and the result exceeded all expectations of the customer at full compliance with the budget. Ideal logistics of the most difficult action, a highly topical program and, at the same time, lack of fatigue at participants – here result of work of Gvozdovskaya. The ENTER project Svyaznoy of Route 66 conferred the prestigious international award Global Event Awards in The Best Event for a Brand nomination became not just an event in the industry of corporate actions, but also "gold standard" on which study now and by which all market participants are guided.

In 2014 representatives of the Internet Initiatives Development Fund (IIDF) - the company performing support of Internet entrepreneurs addressed Maryana. The serious problem was formulated: while in the sector of high technologies of Russia the sharp growth of quantity and quality of the ideas was at that time observed, in society in general and in business community in particular there was absolutely no understanding of the idea of startups. To Maryana the task to attract to this problem and need of its solution of attention of the whole country, and to explain to ordinary residents of the country what startups and why it is important to state to support them are was set. As a result of developed by C4 command, Gvozdovskaya and the staff of IIDF of a format, it was succeeded to draw attention of power structures to the project, already at a preparation stage. A result of all this work was holding the main Internet forum of Russia by FIPR (The Internet entrepreneurship forum in Russia) in 2014 which was widely lit with federal media, and the President of Russia Vladimir Vladimirovich Putin became the moderator of a plenary session of a forum personally. As a result of holding this forum remained in Russia a little people who did not know about startups, attention and interest in them sharply increased, and projects, development which we observe now are in many respects obliged to the success Maryana Gvozdovskaya.

In 2015-2017 Maryana profoundly was engaged in the analysis of own and world experience of carrying out the road show and wrote a series of articles devoted to this subject, adjacent problems and solutions of these problems. As a result of this work it not only managed to reveal and put into practice the best global trends, but also to create the concept and model of the road show, own, absolutely new to the world market of actions. A big series of the European road shows for the large Russian Cordiant brand and the numerous road shows in Russia for the leading world automobile brands were so carried out. The big research and practical work performed by Gvozdovskaya during this period was estimated in 2019 when her agency got to a short list of the prestigious international award BEA World in Milan (Italy) in the Road show nomination. Maryana Gvozdovskaya's developments in the field of carrying out the road show are everywhere used by participants of the market of the event-industry to this day.

In 2018 Maryana Gvozdovskaya's attention was drawn by a problem of writing of briefs in the event-industry. In most cases, when the customer wrote a brief for the upcoming event, it entered to it inconceivable quantity of minor options, forgetting many essential aspects and losing sight of an ultimate goal of all action. Brif turned out overloaded, internally contradictory and, as a result, impracticable. The angry client, often, could just slam the door and leave though actually neither he, nor the manager were guilty of anything. Analyzing this standard situation, Gvozdovskaya developed essentially new "smart" platform for writing of briefs which leads the customer "by the hand" on a labyrinth of questions, itself selects questions depending on the previous answers, itself prompts to the client possible options, without allowing it to be fond impossible and, the main thing, all this is subordinated to the uniform concept – an ultimate goal of all action. As a result the customer receives internally approved brief completely subordinated to its main task. And as a bonus on an upper floor of an algorithm Gvozdovskaya placed the database on federal, regional and local requirements and restrictions updated in real time for this type and the nature of actions. By estimates of many specialists this development of Gvozdovskaya has big perspectives far outside Russia and far beyond the scope of event-business.

And here 2020 – year of the missed opportunities and, at the same time, year of the interesting and bright ideas. Gvozdovskaya starts several projects allowing her at once not only to save the leading positions in one of the most vulnerable sectors of the market, but also to strengthen them. Its Corona Hunter project became a standard of the reply of event-community to pandemic calls in the field of security of actions. Such most authoritative editions as Forbes and RBC, in detail wrote about this development. As the author of the project, Gvozdovskaya got to a short list of the prestigious award Forbes Women Mercury Awards in the "Best Reorganization of Business under Needs of COVID-19" nomination and also won the competition "Gold Puzzle" in the Save-Event nomination. The big resonance caused also the WONDER-Fi project offering the organization of remote work and "turnkey" on-line actions since hardware and the software and finishing with setup of network and the solution of organizational issues. The CRM system developed by Gvozovska during the same period for remote management of the organization though it is difficult to revaluate its value is less known. During a difficult period of decline in demand in the event-industry and mass layoffs, thanks to development and deployment of this system, Gvozdovskoy was succeeded not only to save completely staff, but also it is essential to increase efficiency and quality of their work despite "udalenka". In our opinion at this system the big future also not limited by borders of Russia and the event-industry.

Such successful and many-sided career in business suggests an idea that Gvozdovskaya is exclusively business woman scary far from the house and family. However it not so, it is rather absolutely on the contrary. Gvozdovskaya considers that the experienced entrepreneur who got used to peripetias of the business world as nobody else can organize family affairs, using for this purpose the same skills, as in business. Probably, Maryana since the childhood was the talented manager! As she tells: "There was a wish for some vareniki. Quickly mixed dough and showed to the brother how to mold. Convinced the sister that it is necessary to clean and cook potato – what vareniki without potato?! Then asked the father everything to check, and itself went to library". Today they with the husband do everything possible to organize family management which would leave time and opportunities to everything are to business, study, family and children. Gvozdovskiye test new "model" of combination of parental responsibilities with career. Monday through Wednesday completely the husband Mark, and Thursday and Friday – days of Maryana when it works early in the morning, late at night and during a day children's dream takes care of children. So wonderful twins are not deprived of mother's attention at all. And we, perhaps, after a while at see new development of Gvozdovskaya: something it seems "Business and family. Distribution of time and management."