NORBIT automated sales in Customs card

2020: Updating of CRM

The NORBIT company (enters into group of CHEEKS) updated the CRM system in Customs card company, the first operator of customs payments in Russia. The solution is developed on the Creatio platform from Terrasoft. LANIT reported about it on December 17, 2020.

This strategy assumes multiservice model of service of the enterprises of large, medium and small business performing foreign economic activity.

The installed software will allow to increase the speed and quality of work with clients and to create the uniform standard of support of operating activities of participants of foreign trade activities. A system is constructed on the principle of omnichannel when the address of the user on any of channels is instantly traced and processed in the organization. With the advent of this CRM in the company business processes of customer interaction are standardized. A system integrates data of clients in uniform base with an opportunity to divide them on categories and saves the history of interaction with them.

Digital transformation of Customs card should ensure better and convenient functioning with us. In modern conditions to nine communication channels consumers use in interaction with the company. Omnichannel – a necessary condition for customer-oriented business therefore optimization of the CRM system became for us one of the important directions in development of new strategy. It is sure, the implemented changes will allow to make work with a payment system even more comfortable and simple for our clients, – the CEO of Customs card Andrey Vozmilov noted.

The functionality of the CRM system will allow to work more quickly with requests of users and to analyze work of customer service. CRM on the Creatio platform is the convenient and reliable tool capable to increase competitive advantages of the company, – Yury Vostrikov, the commercial director of NORBIT added.