Sberklikstrim

Main article: E-commerce

2020: Start of service

Sber offered the clients Sberklikstrim — the tool for increase in conversion of the website and receiving new leads on platforms of the companies using the ready widgets and pop-up windows set under certain scenarios of behavior of users. The company reported about it on December 18, 2020.

Advantages of service:

• the ease of use — is available without special knowledge;
• multifunctionality — ready templates of pop-up windows for any tasks: customer retentions, offers of a promo code, discount, action and so forth;
• customization — the ordinary visual designer for creation of widgets with individual design (the image, color, the text, the link) and without watermarks (watermarok) specifying in what service they were made;
• the Blind Zones tool which shows what goods and sections on the website are not visited by clients.

Sberklikstrim already showed the working capacity on bank platforms, having increased conversion in requests for 5%. The digital non-bank services similar to Sberklikstrim are especially useful to promptly developing e-commerce industry, they help business to increase sales, without spending resources for difficult technology integration — Stanislav Kartashov, the Vice president, the director of the Corporate Clients 360 division of Sberbank.

In the nearest future in Sberklikstrim key metrics on web analytics and tools for increase in conversion of the website and collecting of leads will appear.

Service works on a monthly subscription and is available to all clients of Sber. The first month of access to Sberklikstrim is provided free of charge.