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Five: Virtual Gift Card

Product
Developers: Fiverochka Federal Trade Network, Financial Technology Centre (CFT)
Date of the premiere of the system: 2021/01/18
Branches: Trade
Technology: CRM - Loyalty Systems

Main article: Payment card

2021: Gift Card Issue

On January 18, 2021, the chain Five"" released a virtual gift card under its own brand on the basis. payment service provider Visa The project was implemented jointly with. Financial Technology Center

A gift card is issued online on the Pyaterochka website. Obtaining it also does not require a personal meeting, which is especially relevant in a pandemic. In order to issue a gift card, it is necessary in the corresponding section of the site:

  • specify the name and phone of the person to whom the gift is intended
  • choose a face value from 300 to 15,000 rubles, congratulations and date of dispatch
  • pay with Visa, MasterCard or MIR credit card.

On the specified date, the addressee will receive a SMS greeting, which will also indicate the activation code and the link for passing the activation procedure. After activation, the card details will be sent to the client in an SMS message to the phone number indicated by them. Card details can be used to pay for orders in the Five Delivery service or added to Apple Pay or Google Pay to pay in any Five Delivery service using a smartphone.

The replenishment amount goes to the card balance in full. There is no fee for issuing the card.

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Visa's Pyaterochka virtual gift card is a useful and up-to-date product. The card can be purchased contactlessly, presented contactlessly and used also for contactless payment. We actively use all recent solutions to improve our customer experience. The card will help all our guests take care of their loved ones, even if they live in another city, "said Alexander Chukhontsev, director of the customer experience department of the Pyaterochka trading network.
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