| Developers: | Superjob |
| Date of the premiere of the system: | 2021/02/16 |
| Branches: | Online services, Advertising, PR and marketing |
Main articles:
2021: Launch of advertising platform
The service for the search for highly paid specialists Superjob on February 16, 2021 announced the launch advertizing of a platform for promoting vacancies, goods and services. To support Russian the business, SuperJob opens free access to the platform for absolutely all advertisers.
Previously, SuperJob allowed to promote only vacancies on its advertising platform, now its functionality has been expanded several times.
The advertising platform is available to all partners SuperJob in 85 regions of Russia: large, medium and small businesses, as well as self-employed and individual entrepreneurs. Now they will be able to advertise vacancies, services and even goods to an audience of 12 million users per month.
For advertising campaigns, the business has anonymous data that users SuperJob indicate in their resumes (almost 30 million at the end of 2020). These are reliable and verified socio-demographic characteristics - from gender, age and presence of children to profession, income level and availability of driver's licenses. Targeting by such parameters allows you to show ads only to those users for whom the offer may be interesting - and therefore make advertising more effective. Advertisers can monitor performance in real time and manage advertising campaigns.
Each in the advertising office will be awarded 5,000 rubles in the form of bonuses that can be spent on promoting vacancies, goods and services.
 | Throughout 2020, Russian business shows wonders of adaptability, adjusting to the restrictions introduced and canceled, switching to a mass remote location and much more. Opening access to the advertising platform for everyone, SuperJob helps those who know how best to attract specialists, find growth points and increase sales, "comments Anastasia Chuchalova, CEO of SuperJob. |  |
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