Artezio Partial Entry Forms

Main article: CRM (Customer Relationship Management System)

2021: Technology Development - Partial Entry Forms

Artezio (part of the LANIT group) took part in the development of technology - Partial Entry Forms, which will allow the business to attract more customers to its services or products. This was announced by LANIT on February 16, 2021. This application allows you to track the actions of indecisive customers who have read the description of services or products, formulated a request, but did not dare to send it.

According to their own test studies, more than 50% of visitors to the Internet resources of companies do not fill out contact forms. This means that 2 out of 4 website visitors never return to complete the submission of the form. This technical solution allows businesses to receive information about partially completed forms on the site, allowing them to take steps to increase the loyalty of potential customers. In addition, the product creates conditions for improving the quality of customer service. Companies will be able to analyze unsent customer feedback and respond to situations that are not included in the general statistics of complaints or offers.

This is a special product that companies around the world need, especially in the face of reduced consumption of some services or products due to the pandemic. We analyzed the profile statistics and realized that the business very often loses potential customers during the checkout or requisition stages. A possible customer may be distracted, postpone the application or leave the site for various reasons. Now any company can build an additional communication channel with such people and significantly increase the efficiency of Internet sales, "said Sergey Matusevich, director of web technology development at Artezio.

The technology is already available to everyone, companies can start using it on corporate sites. Major software developers who provide services both in Russia and abroad will be able to increase lead generation.

Indeed, we see that the efficiency of lidogeneration for IT companies is growing with the use of our tool. Of course, technology does not replace sales and customer communication. But it allows you to reduce the outflow of potential customers, which occurs even in large and noticeable companies. On the other hand, the tool is useful to potential customers themselves: by using Partial Entry Forms, they receive feedback on services or products of interest, as well as a more loyal attitude of a business interested in acquiring a new client, "says Matusevich.

The developers note that this tool has additional functionality for organizing the automatic sending of emails and mailings. It allows you not only to restore lost leads, but also to collect more information about the behavior of users and correct your forms and pages in order to improve the quality of the enterprise site.