Crossroads transferred support for the Addreality solution in 600 stores to Korus Consulting specialists

2021: AddReality Platform Technical Support

On February 24, 2021, Korus Consulting Group announced that it was providing technical support for audio systems managed through the Addreality platform in 600 Perekrestok supermarkets in 65 regions of Russia. The platform allows you to manage both the content grid and the technical parameters of players in all regions of presence. Engineers of the IT company "KORUS Consulting" fully service the system in the software component of the project, administer its work and advise business users.

Crossroads is one of the retail chains managed by X5 Retail Group. As part of the network as of February 2021, 930 supermarkets in 131 settlements of Russia. In the trading rooms, the retailer uses Addreality solutions to manage both the musical design and the broadcast of advertising and service audio videos.

Each request related to Addreality's work is automatically reflected in the case processing systems of both the customer and the contractor. Engineers of "KORUS Consulting" process user requests, optimize system performance and test new solutions, remotely administer, conduct its audit and scheduled maintenance. 70% of applications are related to the work of music players in stores, 30% relate to scheduled work that is carried out at night.

Addreality IT support provides continuous audio broadcasting, emergency prevention in network stores through regular planning and preventive work. The Addreality platform has great potential in this project, and even with comprehensive functionality, the vendor always meets the client. Together, we constantly improve the product, adapt it to the tasks of Crossroads and develop it - and we are confident that only such a partnership approach can meet the growing needs of the retailer, "comments Alexander Popov, head of integrated IT support at the IT outsourcing department of CORUS Consulting.

Addreality's long-standing and productive cooperation with KORUS Consulting has once again borne fruit. The Perekrestok supermarket chain uses Addreality software to centrally manage music content throughout its chain of stores. In the future, the functionality of the platform will allow the retailer to receive additional revenue from brand video ads. The ease of management, the possibility of improvements for the client and the cross-platform solution allow KORUS Consulting to create ready-made solutions for the client that meet all the tasks and trends, "said Lina Arkhipova, commercial director of Addreality.

2018: Implementation of Addreality Content Delivery System

In 2018, the Addreality content delivery system was introduced .