Center Corporation upgrades loyalty program based on Manzana Group solutions

2021: Start modernizing loyalty program

Manzana Group On March 1, 2021, the company announced the start of the implementation Center Corporation of the solution in the retail network, and Manzana Online.Manzana Campaign Manzana CDP (Customer Data Platform)

At the Center Corporation, the CRM system will automate such important processes as working with the client base, communicating with customers, managing marketing campaigns, and processing loyalty programs. Among the tasks is upgrading [[[BI|BI]] [| analytics]], which includes segmentation, analysis of buyer behavior, personal offers, analysis of the results of marketing campaigns and promotions. The project is designed for 6 months.

In complex market realities, competitive advantages and tools are important to us that will allow them to be used efficiently. One of these traits is the knowledge of our customers. In a rapidly changing environment, we need to analyze the data in real time, determine the target audience of the shares and quickly launch them, "said Yury Blokhin, Director of the Marketing Department, Center Corporation.

Manzana Group helps companies that want to become more valuable, popular and convenient for their customers, building personal interaction with each of their customers based on knowledge obtained from big data. Manzana software solutions include our experience with more than a hundred large retail chains, "said Oleg Palenov, CEO of Manzana Group.