Manzana Campaign

Main article: CRM (Customer Relationship Management System)

Manzana Campaign is a marketing interaction automation tool that allows you to conduct personal work with customers, respond to user actions as part of a marketing promotion, configure trigger communications and conduct cascading actions of the required scale.

2022: Manzana Campaign included in domestic software registry

The Manzana Campaign software product passed all verification activities and by the decision of the expert council of the Ministry of Digital Development, Communications and Mass Media of the Russian Federation was included in the register of Russian software. This was announced by Manzana Group on December 6, 2022.

The inclusion of domestic software in the register allows Manzana customers, among other things, to obtain an additional guarantee of the technological independence of the software. This is ensured by the fact that for inclusion in the register it is mandatory to have full source codes and local infrastructure in Russia for the development, assembly and technical support of software. In addition to the software included in the registry, information protection requirements are imposed, since this software is recommended for use by government agencies.

The "Unified Register of Russian Programs for Electronic Computers and Databases" is a list of trusted programs: there are no vulnerabilities inside that the developers have foreseen in advance, and the programs themselves were created in Russia, that is, their maintenance and modernization does not depend on foreign companies. To be included in the register, you need to go through a number of measures to check the product for compliance. The register is kept primarily in the interests of state customers. Commercial structures began to pay increased attention to the development and support of software developed not in the Russian Federation.

The Manzana Campaign has 15 years of Manzana Group experience in marketing automation in V2S. And the company continues to constantly update and improve this MarTech solution. For customers, inclusion in the Manzana Campaign registry is an additional guarantee of high product quality in terms of technology and safety. It also greatly expands opportunities: now the company offers its services to those customers who have the requirement to be included in the register is mandatory, commented Oleg Palenov, CEO of Manzana Group.

Manzana Group is a Russian developer of a large IT solution in the Russian Federation for automating loyalty programs - the Manzana intelligent loyalty platform.