Smartphones (EMEA market)

Smartphones (European market)

Smartphones (Russian market)

2020: 4.2% drop in smartphone sales to 345.2 million units

The market volume smartphones in countries, Europe the Middle East and () Africa at the EMEA end of 2020 amounted to 345.2 million units, having decreased by 4.2% compared to 2019. Deliveries of devices were the smallest in six years, analysts say. IDC

They calculated that the revenue from smartphone shipments in the region in 2020 decreased by 4.6%, to $110 billion. It fell by 3% in Europe (to $82.4 billion), and in physical terms, the European smartphone market sank by 4.9%.

Consumers across Europe quickly switched to shopping on the Internet when cell phones closed in the spring of 2020, said analyst Marta Pinto. - The phone business did not get the same momentum from remote work as the PC market, but consumers clearly began to value their smartphones more in the face of how they had to cope with new life stresses in four walls.

Smartphone sales in EMEA fell to a minimum of 6 years ago

According to experts, intense competition in the smartphone market contributes to lower prices for them. So, the average retail cost of Android tubes in Europe in 2020 decreased by 8.5%, to $278. At the same time, the iPhone indicator, on the contrary, increased and reached $894 due to the release of a line of products with support for 5G communication.

The study notes that the COVID-19 coronavirus pandemic in 2020 restrained the expected growth of the Android smartphone segment with support for 5G communications, and therefore only 10% of smartphone deliveries in the EMEA region accounted for devices capable of connecting to such networks in 2020.

Analysts called Samsung the leader of the smartphone market in EMEA, which accounted for about 28.9% of the supply of devices in the region. The share of Apple following was 15.4%, and the closed top 3 Transsion (brands iTel Mobile, Tecno Mobile and Infinix Mobile) - 13.6%.^[1]

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