YARUS (social network)

The main articles are:

• Social media
• Mobile apps

YARUS is a free mobile application that combines media news, videos, blogs, events and user chats on one site. In YARUS, you can monitor the situation in the world and the country, compile collections with interesting videos, find events and create your own events, as well as write and read blogs. The app is available on Google Play and the App Store.

2023

Switch users to SwapMap

Users of the closed social network YARUS are transferring their accounts to. application SwapMap This was announced on July 10, 2023 by SwapMap.

The audience enthusiastically accepted this opportunity and every day the number of people using the online platform is growing rapidly.

YARUS, which opened in 2020, brought together several million people, but as of July 2023, we are forced to report its closure. But we did not leave our audience and found a way out in the person of Swap Map, where our users can transfer accounts, "said a representative of YARUS.

About 17,000 active audiences move from YARUS to Swap Map every day. As of July 2023, the mobile application has already united more than 115,000 users. And by the end of 2023, the platform plans to gather over 1,000,000 people.

Swap Map is a social network where you can view your friends' marks about their geolocation. Thanks to her, you can easily meet to go to dinner or to the cinema, invite a friend to the exhibition or get an invitation to meet from loved ones. Our application was created so that friends see each other more often, - comments the representative of the application.

Shutdown

The Russian social network YARus associated with Yevgeny Prigozhin will suspend work from June 30, 2023 due to the "unstable political situation," according to a statement on the social network's website.

2021: Testing the short video service "Plots"

The social network YARUS began testing the short video service "Plots," with the ability to create microseries.

The Plots service will combine the best of TikTok and Instagram stories. This was announced by developer AI TI Servis on March 22, 2021.

The service will combine two formats - vertical short videos will be integrated with the "stories" format, from which it will be possible to create collections and thematic tapes. Users will be able to independently choose the life cycle of such videos: unlimited time to access the plot or access for 24 hours. The maximum video duration will be no more than 1 minute.

For March 2021, the Plots section is undergoing beta testing with a limited range of guest authors. As for the large circle of users, at the start they will be able to watch uploaded author's videos, as well as leave comments or respond to these stories. In the future, the function of creating and loading your own stories will become available to everyone. In addition, the video can be supplemented with music and effects. To these capabilities, YARUS will add a fundamentally different format - microseries, in which short videos will be combined by theme. A series of plots combined by one theme will be formed into a selection - an entire series, for example, lasting 10 or 15 minutes.

{{quote 'Short videos are popular on all social media platforms. We analyzed the market and concluded that the format of "stories" and the format of vertical videos have their advantages and disadvantages. For example, stories do not exist well separately from their service, they are not very convenient to share and compile collections of them. And in applications with vertical videos, the search for content is difficult due to the small description. We decided to take the best from the two formats and combine them into a technological product. In YARUS, it will be possible to create collections of stories on different topics, for example, if you have different headings on the channel, then it will be easier for people with similar interests to find them. And it will be easier for us as a social network to recommend such videos, "says Dmitry Ilyukhin, technical director and founder of YARUS. }}

To attract authors and improve the quality of content, YARUS plans to introduce a monetization system. The incentive system will differ from the usual revenue-sharing model that exists in other social networks, in which authors receive part of the income from advertising. This incentive system will be based on qualitative and quantitative indicators of content.

Links

Link to social network