SwapMap is a Russian service for finding events and creating communities of interest. More than 300 leisure options are published daily on the social network, which are offered through an internal filter system. The service operates in Moscow, St. Petersburg, Yekaterinburg and Krasnodar and in other cities of Russia (by August 2021).
Inside SwapMap, visitors can get to know each other and find new friends who share your views, come up with a joint vacation and attract like-minded people. For quick and convenient communication, a messenger has been created inside the service, the company notes.
History
2023: Transferring accounts from the social network YARUS
Users of the closed one social network YARUS transfer their accounts application to SwapMap. This was announced on July 10, 2023 by SwapMap. More. here
2021: Raising $2 million
In early August 2021, it became known about investing $2 million in the SwapMap service. The head of the Alpha Robotics Venture Vladimir Beliy fund and a group of private investors have invested in the Russian service. The startup is valued at $60 million.
Investments will be aimed at attracting an audience, at the moment 1.4 million users are registered on the social network (the company has gained this number during the test period). The team plans to launch a built-in module for buying and selling tickets without commission, and is also preparing to update the mechanics of dating in the app in the near future.
The idea of SwapMap arose a long time ago, but we did not want to create just an event aggregator, we wanted to make a useful event service that aims to find friends of interest, "says SwapMap founder Georgy Kozhukhovsky. - Our team developed the project concept in detail. The project was gamified using the SwapMap awards and ratings system so that the user was interested in attending new closed events and making useful acquaintances, the application awards awards for participation and organization of events. |
By the end of 2021, SwapMap expects to increase its market share to 10%, among ticket sales and booking services - up to 30%.