Hello Foody launched payment for food in vending kiosks using selfies

2020: Start payment using a selfie

In September 2020, Hello Foody launched payment for food in vending kiosks using selfies based on the SelfieToPay service. The company announced this on April 1, 2021.

You just need to smile and get the selected product, "said Marina Peshneva-Podolskaya, founder of the Hello Foody gastronomic network.

The service for paying for purchases using selfies SelfieToPay launched the Russian payment service provider SWiP together with the company, VisionLabs one of the representatives in the area and. computer sight machine learning

In order to connect to the service, you need to download the application, register with it, provide your passport data, create a profile and link a bank card. Then the buyer must select the necessary goods in the kiosk and only look into the camera to confirm the payment.

Previously, SelfieToPay could be used only at retail outlets with a cashier, but from September 2020 it is also available in the vending kiosks of the Hello Foody gastronomic chain. This integration has a number of advantages:

• Beskontaktnost. The buyer can make a purchase without direct contact with the payment terminal.
• Purchase security. The camera at the point of sale identifies the customer, and all settlement transactions take place in the payment system SWiP. In addition, the platform for recognition of face-Labs Luna is equipped with Liveness technology, which checks whether a real person is in front of the camera or an inanimate image. This technology will not allow fraudsters to use photos or videos of other people.
• Efficiency. Purchases using such a service take less time than through payment terminals.
• Convenience. There is no need to take cash, bank cards or even a phone with you to buy at the kiosk.

VisionLabs already has a lot of experience in integrating computer vision technologies in retail. Due to the difficult epidemiological situation, the demand for contactless solutions continues to grow, "said Ilya Romanov, commercial director of VisionLabs.

The following features are also available in the service application:

• Geolocation. Convenient kiosk search through the application.
• Discounts, points, bonuses - pleasant benefits of the application.
• Universality. You can use it at all retail outlets where the SelfiToPay service is connected.
• The ability to link a card of any bank to pay for the goods.

The service includes a virtual cash desk (mandatory for vending since 2018 in accordance with the requirements of Law 54-FZ). There is no need to print a fiscal check - the QR code is displayed immediately on the screen of the biometric terminal after paying for the goods.