Epicstars: Microblogging Technology

Main article: Defining Business Intelligence

2021

Start Target Microblogger Base Matching

On August 9, 2021, Epicstars announced the launch of a service to target the selection of a microblogger base under the necessary criteria of any advertiser. In the basic version, the sampling is carried out according to the following characteristics: gender, age, geography, interests, engagement rate, etc.

In practice, the relevant base is needed, first of all, by companies interested in a sharp expansion of the business, as well as in solving specific tasks to promote the product or service in a short time. On the other hand, advertising agencies are called upon to become active consumers of the service, including international ones that solve the global problems of their customers in different countries.

The most productive use of this Epicstars service will be combined with other tools (in-depth analytics and content preparation), as well as with BI modules built into the Epicstars platform. This combination guarantees customers the ability to objectively evaluate the effectiveness of an ongoing advertising campaign on-line, as well as correct it in a timely manner.

An additional advantage of Epicstars technology is the so-called cross-blogging, when advertisers have an interaction mechanism between target bloggers, primarily at the content level, and, accordingly, an increased impact on the target audience. Thus, the advertiser can not only save money, but also manage them depending on the course of the campaign.

Шаблон:Quote 'author = said Denis Volkov, CEO of Epicsatrs.

Introducing AI Solutions for Microblogging

On April 22, 2021, the Russian company Epicstars introduced microblogging technology, which makes microblogging an effective and accessible channel for promoting goods and services through the use of artificial intelligence (AI). This solution will be interesting to a wide range of advertisers, as well as professional market participants - marketing and advertising agencies.

The comprehensive intelligent solution of Epicstars allows you to fully use the growing popularity channel of microblogging to promote almost any goods and services and, at the same time, open advertisers access to hundreds or even thousands of relevant sites - wherever their authors are, say the company. At the same time, the duration of the campaign can be reduced to only three days. If necessary, Epicstars assumes the full range of related planning and campaign tasks, including negotiations with bloggers about the terms of placement, taxation issues and real-time adjustment of the advertising campaign.

The fundamental difference between Epicstars is the use of AI technologies to assess the volume and quality of an audience of a microblogger in terms of the goals and objectives of a particular advertising campaign. This allows you to achieve the most rational spending of advertising budgets in each case. The development of Epicstars technology began more than four years ago.

It is important to understand that working with microbloggers, for all its attractiveness, requires significant resources: the market is not completely structured, the list of topics is extremely wide, and the characteristics of the audience of a particular blogger are in most cases unknown, which makes optimal media planning extremely difficult.

The technology offered by Epicstars allows you to solve these problems. So, the artificial intelligence built into Epicstars automatically analyzes the profile of the blogger, his posts, comments from subscribers and other parameters. For example, the photos determine the sex and age structure of the audience, and the analysis of published texts allows you to accurately record interests, engagement, emotional color and other metrics. The algorithm also allows you to obtain real data on the geographical distribution of subscribers. Thanks to this, a reliable - already not only at the level of sexually age, but also behavioral characteristics - real portrait of the target audience is created. It is important that by processing a huge array of data (almost the entire volume of multi-format information - posts, likes, images, videos and other content) and built-in analytics, Epicstars has at its disposal an exhaustive set of quantitative parameters necessary for making an objective decision on each particular site. Accordingly, any subjectivity that inevitably arises with traditional expert assessment is completely excluded from the work field, and the efficiency and speed of work increases, the company emphasized.

Thanks to the technology, Epicstars can rely not only on its own base of microbloggers (as of April 2021, it already contains profiles and detailed characteristics of more than 3,000 participants), but also work in the "free search" mode in popular social networks, selecting promising sites according to the specified parameters. With such tools, the company has the opportunity to analyze and add thousands of bloggers to the database daily.

Epicstars technologies contain tools for iterative improvement and optimization of advertising campaign parameters. In particular, the algorithm, evaluating intermediate results in automatic mode, allows you to adjust (expand, add) the pool of blogger sites, "self-learning" for a particular advertiser and his proposals. Moreover, the parameters of the advertising campaign obtained as a result of such analysis (target microbloggers, final coverage characteristics, etc.) can be used at subsequent stages - when continuing or resuming the promotion program. Also one of the know-how Epicstars is the "addition" of experimental bloggers (10-15%) to each advertising campaign.

"Working with microbloggers is one of the key long-term marketing trends on social networks," said Denis Volkov, CEO of Epicstars. - Our company was one of the first to pay attention to this, saw and estimated the potential of this marketing channel (back in 2018 we raised about $1.8 million to implement our concept). Now that our startup has grown, we are fully ready to provide customers with a full range of services for quickly and efficiently scaling advertising campaigns, while guaranteeing budget savings to attract a clearly focused and interested consumer audience. In the future, we plan to offer our customers part of the functionality embedded in the author's Epicstars technology, according to the SaaS model. "