Capsula (Capsule)

History

2021: $600,000 investment from Expo Capital Venture Fund

Startup Capsula, a service for the delivery of personal clothes from stylists, raised $600 thousand from a venture fund. The Expo Capital round was also attended by an unnamed the European fund, business angel Oleg Maslennikov and director for to marketing Carprice Dmitry Ryzhov. This became known on April 28, 2021.

Investments will go to the development of the IT platform, strengthening the team and scaling the service. In July 2020, the company raised $150 000 in investments from several angels business. Since then, the startup has grown 6 times.

Capsula helps customers get a delivery of clothing selected by the stylist on an individual request. To use the service, you need to register and fill out a questionnaire in which Capsula clarifies the size, favorite colors and combinations in clothes and attitude to accessories. One of 35 stylists is assigned to the client, who helps with the creation of the image. After ordering, service couriers deliver a box with a set of 6 clothing elements to the customer home.

After that, there is a day for fitting and to decide what things to pay for and which to return. Feedback on each order allows the company to better recognize the customer with each shipment.

The founders of Capsula are Pavel Shibanov, Anastasia Shibanova and Igor Studennikov. In 2019, they were the first in the market to begin delivering personalized clothing sets. Capsula for April 2021 collaborates with more than 50 Russian and international clothing brands and works with its own warehouse

The company develops a recommendation system that predicts the probability of purchasing a particular thing based on comparing customer data and their interaction with clothes from past orders.

Our global goal is to change the format of shopping. Now, people who want to dress well do not need to spend time on shopping centers or choose clothes for a long time in an online store. We not only simplify the selection and purchase, but also replace the personal stylist with our product. Capsula analyzes the customer's figure, sees all previous purchases, asks for photos of clothes from an existing wardrobe and helps to make stylish images. - comments Pavel Shibanov, co-founder of the startup Capsula.

As of April 2021, the startup delivered more than 10 thousand orders, the company's monthly revenue exceeds 10 million rubles. According to experts, the volume of online sales in the fashion industry in 2021 will amount to 335.3 billion rubles.