Vasco

History

2021: Opening of the Protein Bar Company

At the end of May, 2021 it became known that Alexander Friedman, the son of the co-owner Alpha bankamikhaila Friedman, was engaged in business on production of protein Vasco bars. To do this, Vasco LLC was registered in Moscow, 50% of which belongs to the founder of the Vasco brand, Artem Parfenov, and the other 50% to the Friedman Jr.-controlled group SixFigures Development, registered in Cyprus.

As Alexander Friedman told Forbes, Vasco bars are planned to begin selling at the end of July 2021 in test mode in some X5 Retail Group, Dixie and Magnet stores. The pilot project will be completed by October 2021, and according to its results a decision will be made on further expansion. Separately, negotiations are underway with gas station networks.

Alexander Friedman

Earlier, Alexander Friedman founded the EsEf Development company with partners. She was engaged in the wholesale supply of products. The company also supplied Love Is gum... and remedies for Morning Care hangovers to X5 and Magnet stores. By May 2021, Vasco is the main project of Friedman Jr., his first trading and production company, the publication notes.

According to a young businessman who lived and studied in England, he believes that these bars can interest buyers not only in Russia, but also in the West.

I understand how competitive we are in the world in terms of cost. The first market in the West that we aim for is England, "he said.

Friedman Jr. noted that he himself likes Vasco bars - they taste like ordinary chocolates, "without the usual nasty taste of protein." According to him, they do not have either sugar or fructose, they contain a small amount of carbohydrates compared to the bars of competitors. At the same time, partners want their products to remain affordable - the cheapest bar of the brand promises to sell 55 rubles in the store.^[1]

Notes