| Customers: Shchyolkovo shopping center
Contractors: IC Telecom-Service Product: Digital Signage ProjectsProject date: 2020/10 - 2021/03
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2021: Construction of the Digital Signage system for the food court area of the Shchelkovsky shopping center
On June 1, 2021, IC Telecom-Service announced the implementation of a project to create a Digital Signage system for the food court zone of the Shchelkovsky shopping center. The solution operates on Samsung Electronics hardware and Aruba network solutions.
The Digital Signage system is a digital instrument for broadcasting multimedia content advertizing and information.
The Digital Signage solution in the Shchelkovsky shopping center includes more than 50 Samsung LCD panels vertically installed on the columns of the food court. Samsung QBR series LCD panels provide ultra-high 4K UHD resolution. The QBR series is equipped with Dynamic Crystal Color technology, which uses 10-bit processing for color rendering. Dynamic Crystal Color provides customers with a wide range of colors up to a billion shades.
Built-in Wi-Fi and Bluetooth support provides quality personalized and interactive services and simplifies content demos.
High-tech liquid crystal displays operate under the control of Samsung's intelligent MagicInfo Server software. This software allows the customer to simultaneously manage an unlimited number of network-connected displays. The customer can remotely manage all displays simultaneously and individually, without having to maintain the LCD panels at their actual location.
The Digital Signage server user interface allows you to remotely perform a wide range of tasks related to managing the digital signage infrastructure: monitor and monitor the operation of displays, manage content and schedules, analyze audience measurement data.
It is expected that the Digital Signage system, built on the territory of the food court, will allow the customer to solve marketing tasks and conduct advertising campaigns, including broadcasting commercials, informing visitors to the center about current promotions, sales, innovations and other special offers.
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