Yandex.Real Estate

Yandex.Real Estate is a real estate rental and sale announcement service launched by the Russian company Yandex in 2010.

2025: Smartis Platform Integration

Smartis and Yandex on June 26, 2025 announced joint integration to analyze post-view conversions of user actions on site resources. Companies have unveiled a tool that allows developers to see the full funnel: from viewing a site card to a visit, call and deal. This step is intended to help rethink the approach to media planning of the resource. Until recently, such interactions remained out of sight of developers.

According to the developers, the product should close the analytical gap that has formed among Russian developers who assess the effectiveness of classification and media placements on direct leads - calls and applications. Whereas the client's path in real estate is longer and more complicated.

Smartis notes that buyers often use classifieds for initial acquaintance with projects and comparison of options. But at the same time they do not commit targeted actions immediately. If the buyer, having studied the project on the classification and without leaving applications, comes to the sales office, then the developer will not know that the site has become the key touch. This was the case before integration.

Our task is to show developers the full path of the client. So that developers can make decisions based on complete data. Integration with Yandex Real Estate allowed us to combine user behavior on the site, in the service's mobile application with the developer's CRM - this is critical in the cookie-less world, - said Igor Balashov, founder and CEO of the Smartis platform.

Postview analytics records viewing the object on Yandex Real Estate, adding it to your favorites and connects these actions with a visit to the sales office or a call, as well as with the fact of concluding a DDU or reservation. It allows you to identify transactions that were not previously taken into account for the Yandex Real Estate service, because they were not accompanied by direct calls.

2023: YandexGPT Implementation

Yandex Real estate simplified the search for an apartment using generative. neuronets YandexGPT Yandex announced this on December 19, 2023. Now, in order to choose an apartment that meets the criteria, the user just needs to enter one simple proposal with a request, for example, "a string of up to 15 million within the Moscow Ring Road," and in one click get a selection of ads from the neural network.

YandexGPT will analyze more than three hundred thousand offers, show the most suitable ones and give a brief description - why these options are worth considering and how much they correspond to the user's initial request. This function will help everyone planning to buy an apartment, save time on finding the best offer, and also find the most suitable options.

Previously, the most popular tool for finding new buildings in Yandex Real Estate were filters and "thermal" maps of transport accessibility and infrastructure. You could find housing options in a certain location, for example, near a park or schools, by highlighting the area on the map with the cursor.

In Yandex Real Estate, using filters, you can find an apartment in a new building, indicating a comfortable price range, room size, type of housing, layout - there is a choice of more than 20 parameters. This helps to more accurately find what you are looking for, but takes time. As of December 2023, the neural network greatly simplifies the initial search. There is no need to fill out or choose anything: you make a short text request, the bot takes into account all the parameters itself and suggests what you should pay attention to in the first place. This function will help everyone looking for an apartment in a new building to quickly take the first step in finding the best offer, "said Alexey Shirokov, product manager at Yandex Real Estate.

The function is available on the Yandex Real Estate website and its mobile version.

2021: Service for long-term rental of apartments and apartments

On June 1, 2021, Yandex announced the launch of a service for long-term rental of apartments and apartments on the Yandex.Real Estate platform. It turns a complex and multi-stage rental process into an understandable digital service. Tenants will be able to find an apartment on the service, watch it remotely and rent it without even meeting with the owner. And it is enough for the owner to transfer the keys to Yandex - the company will help with the rest.

Yandex.Real Estate will take photos of the apartment, organize screenings, approve tenants with the owner, and also help with paperwork and payment transfer. The service has a 3D tour of each apartment, so they can be viewed online. This is convenient if a person is looking for housing in Moscow, but he himself is in another city or he simply does not want to waste time or contact other people. If you wish, you can watch the apartment live.

The tenant does not need to pay a deposit for the apartment and pay for the services of a realtor. Instead, it pays a monthly fee to the service of 5% of the rent. This amount is already included in the price of the apartment on the site. Tenants can chat with the manager and personal account - you can pay for the apartment and ask any questions online and at a convenient time, without unnecessary calls and communication with the owner of the apartment.

The cost indicated on the site also includes insurance in the amount of up to 1.4 million rubles. In addition to damage to property, it covers up to 30 days of downtime if residents unexpectedly move out. At the same time, Yandex.Real Estate will be looking for new ones at this time. The service is free for the owner.

"Many of us rent or rent housing and know what a long and imperfect process it is. We want to make it more convenient, and we transfer everything online, "said Ilya Tikhomirov, head of Yandex.Real Estate. "To do this, we create a service in which you can rent or rent an apartment remotely, and most of the tasks are solved directly in your personal account."

While Yandex.Real Estate works with apartments and apartments in Moscow and the Moscow region. In the future, the geography and capabilities of the service will expand. So, it is planned that soon it will be possible to transmit meter readings and carry out calculations for the payment of utilities.