REC and Russian Post will open a national online showcase of Russian goods at the German branch of Amazon

2021: REC and Russian Post will open an online showcase of Russian goods at the German branch of Amazon

and Russian Export Center (REC) Russian Post"" plan to open a national online showcase of Russian goods at a "German branch of the marketplace Amazon with delivery by the end of the summer of 2021. to the countries European Union The corresponding agreement was signed on June 2, 2021 by REC, Post Russia and its subsidiary Germany in RusPost GmbH.

The site will present the goods of Russian exporters who will undergo a special selection of REC. By 2024, it is planned to attract more than 500 companies.

Russian Post will collect goods from Russian exporters and deliver them to Europe for storage in its own fullfilm center in Berlin and in an Amazon warehouse. The Post will also help exporters with the placement and promotion of goods on Amazon and their subsequent delivery to buyers in all EU countries.

National online stores are a key REC project aimed at supporting Russian exporters in the face of anti-criminal restrictions. The center launches such projects in the most promising foreign markets. Against the background of the pandemic, the Internet trading market in Europe has grown several times, which opens up opportunities and niches for Russian products, taking into account its competitive value, according to the REC.

"Supporting Russian exports is one of our key tasks. We strive to create the most favorable conditions for business, especially small and medium-sized enterprises, for growth. To do this, we are developing new digital services, logistics infrastructure and working on important initiatives at the legislative level. We hope that the project with the Russian Export Center will provide an additional impetus for the development of exports from Russia to Europe, "said Maxim Akimov, General Director of Russian Post JSC.

"For the first time, we implemented this format on the intra-Chinese site of Tmall.com, where the national store of Russian goods has been operating since 2019 and the number of retail sales has exceeded 1.3 million. This summer we will open a second such store - at the German branch of the Amazon marketplace with a focus on EU markets. Our partner in this project will be the Russian Post, which has the necessary transport, logistics and warehouse infrastructure in Europe. The store account will be administered by a subsidiary of the Russian Post in Germany - RusPost GmbH. This will make our offer as attractive as possible for both Russian suppliers and European buyers, and will create new "growth points" for exports, "said Veronika Nikishina, Director General of REC JSC.