Tinkoff Private

2021

Tinkoff Private services in three areas

According to September 2021, Tinkoff Private profiles the client in detail to determine its long-term goals and, as a result, offer a relevant set of services. In general, within the framework of Tinkoff Private, the following three areas are identified: investment support, banking services and life style - within their framework, direction services will develop.

Investment support

As part of the investment support, customers will have access to exclusive financial instruments and ideas:

• Advisory-model is a comprehensive approach to working with customers, within the framework of which a long-term planning of an investor's investment portfolio is carried out according to its financial and personal goals and a certain investment profile.
• Private Equity is an investment in private equity funds that allows you to invest in the development of private companies with growth potential, access to which is closed to a wide range of investors.
• IPO and pre-IPO - investments in shares of companies planning an initial offering on the stock exchange.
• SPAC are specially created companies that enter the exchange for the purpose of subsequent merger with a promising private company. As a result of the merger, the private company becomes public in an accelerated manner compared to the classic IPO.

Banking services

• Institution of proxies - the client will be able to transfer the management of investment and bank accounts to his own assistant or other trustee through the application, clearly regulating his powers.
• Cash delivery in one click - collection for individuals according to all bank security rules, fully implemented through the banking application.
• Tax consulting - Tinkoff Private experts will help deal with taxes and documentation, and the Ernst & Young consulting company will take on the most difficult issues.
• Tinkoff Private cards - premium metal cards Mastercard World Elite with vertical design.

Life Style Services

Life-style services - events and services in the field of culture and art, sports, travel, thematic discussions within the framework of a closed club and a wide tool for realizing the philanthropic aspirations of customers.

• Tinkoff Private Expedition is a route to the shores of Antarctica with a program in which the study of the continent is combined with discussions and lectures on investments.
• Safe Travel - Tinkoff Private will cover medical expenses during travel up to $150 000 per insured person (up to five people).
• Trips to Wheely - Tinkoff Private customers receive as a gift trips with a personal driver on premium cars in the Wheely service for preserving and replenishing the portfolio at Tinkoff Investments.
• Access to Lounge Key - unlimited access to Lounge Key business lounges is available to customers at airports around the world when presenting a Mastercard World Elite card.
• Premium service SimpleWine Privé - access to a closed wine club and sommelier consultations online.
• Prime concierge service - a personal assistant in the Tinkoff application, who will book a table in the restaurant, provide access to the VIP box at the match of his favorite team and organize a family holiday.

Launch Millionaire Service

July 8, 2021 it became known about the creation Tinkoff Bank of a service for wealthy customers - Tinkoff Private. He headed the new direction, Ilya Oprenko who previously worked at the bank, UBS headed the corporate finance division, Sberbank Private Banking managed an investment fund in Southeast Asia and was engaged in M&A transactions in the Russian office. Deloitte

Tinkoff Private will bet on digitising traditional Private Banking. We will provide our wealthy customers with the entire range of Wealth Managent services within the framework of the Tinkoff and Tinkoff Investments applications, "Oprenko commented on the launch of a new direction.

Tinkoff Bank launches service for working with millionaires

The direct head of Ilya Oprenko will be the director of Tinkoff Investments Dmitry Panchenko. By September 2021, a full-scale launch of the Tinkoff Private service is expected with all the functions that the bank has planned.

As Alfa Capital Wealth Director Andrei Babiyan noted, the market maintains a high potential: for example, according to the World Wealth Report, Russia by July 2021 there are about 218 thousand dollar millionaires, and the potential financial assets for investment are about $700 billion (data). BCG

VTB reported that customers are increasingly interested not only in personal consultations of personal managers, but also in digital services. According to Babiyan, a company working with wealthy customers needs to have a developed product line, hybrid forms of communications are needed - "one figure or only offline is not enough," greater personalization is important.

Tinkoff to the bank, as a new player in the banking services market for wealthy customers, will be very difficult, since there will be a need to provide the client with something radically new in terms of products or services, said Andrei Schenk, head of the private banking investment products department at Otkritie Bank.^[1][2]

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