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Project

New Century Shopping Center processes advertiser applications twice as quickly using 1C: CRM

Customers: New Century Television and Radio Company

Contractors: 1C-Rarus
Product: 1C: TRAC CRM

Project date: 2021/01  - 2021/06

2021: Automation of the commercial department

Specialists of the Kazan office "1C-Rarus" completed the project on automation of the commercial department of the shopping center "New Century." This was announced by 1C-Rarus on July 22, 2021.

Using 1C: CRM, the customer base is organized, the interaction history is stored, commercial offers and contracts are formed, sales are analyzed. As a result, the volume of paper document circulation decreased by 90%, and the speed of processing orders increased by 2 times.

To increase the efficiency of enterprise management, the management of the New Century shopping center initiated a project to automate the commercial department. The department sells advertising services. As a result of the project, it was necessary to reduce the number of manual operations and obtain accurate analytics for all sections of the transaction. Earlier, the organization carried out paper paperwork, and managers recorded customer data in notebooks. This complicated communication with clients: information was often lost, you had to check with records so as not to miss the time of communication with the client, it was not possible to transfer the client to another manager, because he did not know about the previous agreements and planned plans.

As the basis for the creation of the system, specialists from the Kazan office '1C-Rarus' proposed the solution "1C: CRM." As of July 2021, 16 people work in the program.

Key project outcomes:

  • Directories are configured, handwritten data for organizations and customers has been transferred to the information system. The advertiser base has become logical, transparent and informative. Paper turnover decreased by 90%.
  • Managers:
    • two clicks form a sales report,
    • may plan further phases of work.

  • Configured integration telephony with "" Mango tools Softphone and 15-devices SIP T21 Yealink E2.
  • The percentage of incoming calls processed has increased. On an incoming call, the caller's information is displayed on the work screen. The manager may:
  • To quickly review the interaction history, the agreements reached and choose the appropriate mode of negotiation.

    • Receive missed call alerts from CRM. The complete call history is stored in the customer's card.
    • use SMS email and mailings to communicate with the client.
    • * As a result of the work performed, the rate of response to advertisers' appeals doubled.

  • Handbooks and documents have been finalized, from which printed forms are formed. It has become easier to form commercial proposals, draw up acts and contracts, annexes to them, create applications for the production and broadcasting of video materials.
  • A price management module has been developed. All price lists are brought to the same standard, the ability to fill documents with items from the price list is added.
  • All channels for attracting buyers are monitored. It became possible to conduct a quantitative and qualitative analysis of sales, to compare the amounts attracted by each of the specialists.

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Separately, I would like to note the professionalism of the managers accompanying the implementation of 1C: CRM. As a result of the operational actions of these employees, problems are resolved as soon as possible, solutions are developed and implemented. It is nice to work with a customer-oriented company,
said Kourneva Irina Viktorovna, commercial director of JSC "TRK" New Century. "
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