Datasine

Datasine is a British platform developer for personalizing marketing campaigns based on user activity analysis. It is based on artificial intelligence technologies and the principles of scientific psychology. The Pomegranate system analyzes the data generated by the users themselves. In the financial segment, the algorithm uses transaction data. In other cases, it can be information about which advertising banners a person clicks on or what images, headlines, texts or buttons in emails he responds to.

Datasine was launched in 2015 by Chris Loy, Igor Volzhanin, James Gin and Jergan Callebout.

History

2021: AFK Sistema sold its stake in Datasine to Shutterstock

In early August 2021, AFK Sistema announced the sale of its stake in Datasine to Shutterstock, which is developing the online platform of the same name for the sale of visual content. The seller in this transaction was Sistema VC, a state-owned venture fund.

According to the president of Sistema_VC Dmitry Filatov, investing in Datasine, the fund assumed that the startup would either grow into a large independent business or be in demand as a strong team of artificial intelligence developers.

AFK Sistema sold its stake in Datasine to Shutterstock

As a result, the second scenario was implemented, and we are glad that Shutterstock has become a new home for the company. The fund left the asset with profit, - said without specifying the parameters of the transaction.

The Sistema_VC Foundation is engaged in investments in high-tech companies that demonstrate high rates of development and have the potential to become leaders in their industries or niches. As of the end of 2020, the fund was invested by 95%.

2019: Raising $5.2 million

Sistema VC invested in Datasine in early 2019. Then the Russian-British company raised $5.2 million. Sistema_VC partners in the transaction were European funds Pentech Ventures and Cathay Innovation, as well as American investors Propel Venture Partners and Twin Ventures^[1]

Notes