Natson (Nutson)

NUTSon (Natson Rus LLC) is developing a short video platform of the same name with fintech functionality - a built-in payment system that allows anyone to turn creativity into money, blogging into a profession, hobbies into a matter of life.

History

2021: Start attracting $6 million of investments

On December 13, 2021, NUTSon distributed a press release in which it announced the start of attracting $6 million in investments. The initial investment in the company amounted to $5 million. The lead investor in this round of funding startup invested the venture partnership VC SILA.

By mid-December 2021, the NUTSon platform is operating in Russia and the CIS, and by the beginning of 2022 it plans to expand its international presence. NUTSon registered 200 thousand users, including popular bloggers Karina Cross, Klava Kok, Kirya Kolesnikov, Omar Alibataev (Niki) and others. NUTSon has exclusive contracts with more than 400 influencers with a total audience of about 500 million people. The monthly growth rate of the number of installations reaches 200%.

Russian short video service NUTSon raised $6 million

Founder and CEO of NUTSon Ruslan Sharov said that in the coming year the company focuses on an audience of 50 million users and expansion in the international market - access to Turkey, India, Indonesia and Brazil, where contracts have also been concluded with well-known bloggers.

Worldwide, the attention economy is giving way to the creator economy, in which creators of sought-after content receive money for it, so we expect a rapid increase in the popularity of NUTSon in all countries of presence. Now is the right time for investors to join our project at a discount of 90% by the next investment round in 2022, he said.

As the company explained, a significant difference between NUTSon and competitors is the low entry threshold for those who want to turn blogging into a profession and quickly start earning. Any registered user, regardless of the number of subscribers, can get into the recommendations, quickly get attention, fame and money. NUTSon provides for a two-level moderation that excludes the publication of illegal content, the startup said.

As of December 2021, the NUTSon team has more than 100 people, including 36 developers.

2020: Attracting $1.5 million of investments

In 2020, the company attracted investments. The first round was held in March. The volume of initial investments in development amounted to $1.5 million. The investor was the venture partnership VC SILA.

The funds raised at the end of the round were used to develop a pilot version of the platform, designed for the audience Russia and. countries CIS