| The name of the base system (platform): | Artificial intelligence (AI, Artificial intelligence, AI) |
| Developers: | Sberbank, Sberbank CIB |
| Date of the premiere of the system: | 2021/09/02 |
| Branches: | Advertising, PR and marketing, Trade |
| Technology: | BI, Data Mining |
Main articles:
2021: AI Coordinator Service Announcement
On September 2, 2021, Sber immediately introduced three specialized products based on algorithm artificial intelligence (AI) for retail. Among them is the "AI coordinator," which analyzes the territorial location of stores, revealing both insufficient coverage and, on the contrary, a strong overlap in radii, leading to cannibalization of the client flow. The service also helps to increase customer flow and optimize marketing costs by identifying partner networks for collaborative collaborations. More details here.
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