Svyaznoy and Novikov TV launched a federal advertising channel

2021: Creation of a federal advertising channel

On September 15, 2021, Svyaznoy and Novikov TV presented the results of a joint project in which a federal advertising channel was created on the Svyaznoy network. Every month, 1055 screens in Svyaznoy stores broadcast advertising to more than 5 million viewers.

The broadcasting network includes Svyaznoy stores in 620 cities of Russia, including 14 million-plus cities. Screens are located in large shopping centers and business centers, in locations with the most traffic. The videos are broadcast to each viewer on average 6 times during their stay in the store. More than 30 million - the potential volume of views of one commercial per month, which is comparable to the figures on the federal channel, noted in Svyaznoy.

The created tool is aimed at large business in b2c. Svyaznoy TV offers companies to expand their influence in the regions, stimulate sales at the federal level, as well as conduct a comprehensive image campaign in all cities of presence.

"Svyaznoy has an interest and desire to make his own high-quality product, be it game portal Game Changer or tourist the Svyaznoy Travel service. The geography of our stores, customer confidence and partner confidence allow us to create diverse products and achieve certain successes. Thanks to cooperation with Novikov TV, a large advertising channel from Vladivostok to Kaliningrad with millions of coverage will be available to partners, "commented on the results of the project, Olga Trotsenko vice president of strategic to marketing development of Svyaznoy.