Frolov Anton (Yandex. Zen)

Frolov Anton (Yandex. Zen)

Biography

Anton Frolov developed Anti-Spam technologies at Kaspersky Lab

For several years he developed Yandex.Translation.

Since 2018, he has been engaged in technological development Zen and improvement of his recommendation tape. He improved work, algorithm achieved high stability of service and built a large technical team.

2021: Head of Yandex.Zena

On October 12, 2021, Yandex announced appointments to the team. The head of Yandex.Zen was Anton Frolov, who used to be the technical director of the platform. Nizamov Rinat will become responsible for the development of the platform for bloggers and the monetization of content in Zen - he came from the Shkulev Media Holding Network of city portals.

Anton Frolov replaced Dmitry Ivanov and Viktor Lamburt, who headed Zen from its foundation. During their work, Zen has become a major blog platform that is now used by millions of people. Over the six years of existence in Yandex.Zen, many opportunities have appeared for bloggers, media and brands. Bloggers can use various text and video formats in Zen, monetize publications and participate in support programs.

Anton Frolov will continue to develop new formats and consumption scenarios in Zen. For example, develop short video and text formats and increase subscription content consumption.

Rinat Nizamov is responsible for the development of bloggers in Zen: the growth of their subscribers and the monetization of content. Rinat's team is also involved in attracting authors to Zen and interacting the platform with media. Earlier, Alexander Sobol was engaged in the content direction and work with the blogger community in Zen.

Dmitry Ivanov, Victor Lamburt and Alexander Sobol will deal with other projects in Yandex.