Ngenix platform will accelerate web resource "Мосплитка.ру"

2021: Connecting to the Ngenix Cloud Platform

On October 14, 2021, the company, Ngenix provider cloudy solutions for accelerating, protecting and ensuring the fault tolerance of web resources, announced the connection to its distributed cloud platform of another player in the electronic market - trade a tile and plumbing store. Moscow tileМосплитка.ру is a web resource with federal audience coverage and more than 95 thousand items in the product catalog. More than 20,000 Internet users visit it every day.

Mosplitka was looking for a solution to increase the download speed of a web resource: in the sphere e-commerce , the download speed indicator significantly affects the conversion and outflow of visitors. An extensive catalogue of goods is available on the mosplitka.ru website - the presence of a large number of "heavy" images affected the speed of delivery to content end consumers located throughout. to the country In addition, Mosplitka uses a large number to subdomains optimize user experience in various regions, and the solution was supposed to facilitate the management of the domain zone.

Choosing a comprehensive solution from NGENIX, Mosplitka immediately solved several problems:

• A distributed cloud platform with 24 presence points in all federal districts of the Russian Federation provides high download speed throughout the country - thus the user's request is sent to the edge server located closest to the source of the request. A copy of the requested content is cached on the edge server to reduce the processing time of the request, and by optimizing the route between the server and the user, web page content is delivered faster in all regions of presence.
• The image optimization service NGENIX Image Optimization helps Mosplitka reduce bandwidth consumption and speed up the download of web pages with "heavy" images. The NGENIX platform converts the user-requested image into a more optimized WebP format on the fly and, after analyzing the request header, gives the converted image only to those users whose browser supports it. By automatically compressing images on the platform, Mosplitka reduced bandwidth consumption by 76% and accelerated image delivery by 52%.
• Secure DNS simplifies domain zone management and protects the DNS service from attacks that can disable the web resource. If one of the servers fails, user requests to DNS are redirected to the nearest server, which preserves the high fault tolerance of the web resource.

We chose the NGENIX cloud platform by analyzing the selection of other DIY market players. The NGENIX solution meets the main needs faced by federal online retailers: an increase in the share of the regional audience, growth and surges in traffic, as well as the need to ensure an increase in conversion by accelerating the download of the store's web pages, "commented Yuri Velichko, head of the web development department in Mosplitka.

The e-commerce market is one of our priorities. We upgrade our infrastructure and continue to provide functionality and services to online retailers, responding to the constantly changing challenges of this dynamic market, helping our customers cope with the costs of rapid business growth, "said Kirill Salov, sales director at NGENIX.