Korus Consulting has created an online wholesale site at Akkermann cement

2021: Automate the process of handling wholesale orders

On October 13, 2021, Korus Consulting Group of Companies announced that it had completed a project to create an Internet portal for wholesale sales at Akkermann cement. The capabilities of the online site reduced the cost of processing orders and accelerated procurement for more than 380 counterparties of the manufacturer.

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Akkermann cement is a fast-growing company that is constantly working to improve the service of B2B customers. To increase counterparty loyalty and production planning efficiency, management decided to automate wholesale sales and free up employee time to build personalized relationships with customers using a flexible e-commerce platform. The company chose the Korus B2B Portal solution based on Bitrix, which has sufficient functionality to automate wholesale online sales and interact with a large number of B2B customers.

Korus Consulting specialists automated the entire process of working with wholesale orders in production - from the moment the application was made to the shipment of the goods to the recipient. Using the "B2B portal," customers can independently filter the items of the Akkermann Cement product catalog by specification, packaging type or production plant and form an order for the supply of cement from the company's plants in Novotroitsk (Orenburg region) and Gornozavodsk (Perm Territory).

In the same place, in the personal account, counterparties review the history and status of orders for all their legal entities, control the balance of payments, automatically receive invoices for payment and reconciliation acts - all this without the participation of Akkermann cement accounting. The manufacturer regularly updates the composition of its products - all changes in the product line and the appearance of batches of cement are also reflected in the "B2B portal."

Among the capabilities of the electronic site is the requirement requisition function. Wholesale customers can inform the manufacturer in advance of their plans to purchase products for several months ahead through their personal account. Thanks to this, Akkermann cement can more accurately plan the production load, relying on the real needs of its customers.

"E-commerce platforms provide customers with easy and uninterrupted access at any stage of purchase. And the business itself gets the opportunity to better plan production and deliveries, reduce resources for the sale of goods. "Korus B2B portal" helped Akkermann cement build transparent interaction with counterparties, "- says Anastasia Gusakova, director of consulting at the e-commerce department of Korus Consulting.

"Our company is responsive to market developments. In the context of constant changes, we consider it strategically important to apply relevant approaches to strengthen business. Using the online platform for B2B sales helped us improve the quality of service provided to our customers, "- comments Oksana Bocharova, Sales and Marketing Director, Akkermann cement.