Sabre Retail Intelligence

Main articles:

• CRM (Customer Relationship Management System)
• Data mining Intelligent data analysis
• Defining Business Intelligence

2021: Sabre Air Price IQ и Sabre Ancillary IQ

On November 9, 2021, Sabre Corporation, a provider of technology and software for the global tourism industry, announced the launch of the first two high-tech products from the Retail Intelligence portfolio - Sabre Air Price IQ and Sabre Ancillary IQ for dynamic pricing of fares and additional airline services, respectively.

Sabre Retail Intelligence is a portfolio of intelligent products that allows airlines to provide personalized offers through traditional and NDC channels. The solutions are based on the Sabre Travel AI product, which combines Sabre technologies, Google Cloud artificial intelligence capabilities and machine learning services.

Retail Intelligence will allow airlines to create dynamic offers for travelers based on their preferences, market analytics and the likelihood of making a purchase in order to provide a more personalized service.

"The world is changing rapidly, and the tourism ecosystem looks very different from just 18 months ago. There is a growing need for up-to-date personalized offerings, and airlines are more focused than ever on becoming advanced retailers. It is no longer sufficient for air carriers to use traditional approaches based on historical data. They need intelligent solutions based on artificial intelligence and machine learning. This is exactly what we offer in Sabre Retail Intelligence products, "- noted Wade Jones, Director of Product Development for Sabre Travel Solutions.

Sabre Air Price IQ increases the flexibility and accuracy of airline pricing, allowing them to quickly adapt to changing market conditions. The product analyzes each purchase request and determines the categories of travelers and the goals of their trip. Thus, the solution supports the desire of airlines to maximize revenue growth, while providing seamless service for travelers.

Sabre Ancillary IQ uses machine learning to generate value-added service offerings based on a number of factors, including real-time purchase data and purchase probability. This creates new opportunities to increase the income and satisfaction of travelers who will receive more value and opportunities for choice.

"Retail in tourism is becoming more complicated in response to growing expectations of travelers. Therefore, the rules-based technologies used today no longer bring the necessary results, "said Sundar Narasimhan, president of Sabre Labs. - To really upgrade retail in tourism, the industry needs intelligent systems that provide continuous training and rapid scaling. At Sabre, we focus on providing our customers with AI-based solutions that modernize how we shop, book, and travel. This will bring added value to our customers and the travelers they serve. "

The strategic partnership between Sabre and Google allowed us to launch a joint innovation management process, combining Sabre's many years of experience in the tourism industry with modern artificial intelligence and machine learning technologies Google Cloud, and create the industry's first Sabre Travel AI technology. With it, Sabre integrates advanced machine learning and artificial intelligence capabilities into its products to realize the retail of the future in tourism. Companies are engaged in the joint development of innovative technologies and aim to provide modern omnichannel solutions based on data, providing a high level of personalization of the service for travelers.