Marketing Logic Atlas GIS

2018

The company Marketing Logic , in cooperation TNA by the Bank with, prepared, structured visualized and arrays for data their further use in internal processes to bank increase the efficiency of client analysts and network management.

Based on the data accumulated over 6 + years, Marketing Logic processed and grouped the data according to the parameters required by the bank. The result included demographic, economic parameters in geo-reference to 100 cities of Russia with high accuracy and detail. Data layers include infrastructure, retail, and financial and banking institutions. Data for each object is enriched with geoparameters and is available for analysis.

The results of data processing and analysis, as well as the obtained solutions of forecast models, Marketing Logic presented Atlas in the GIS interface with the possibility of further interactive interaction from the customer and in the form of registry reports and recommendations for further analysis and use by various client services.