| Customers: Ural Bank for Reconstruction and Development (UBRD) Yekaterinburg; Financial Services, Investments and Auditing Contractors: Marketing Logic Product: Marketing Logic Atlas GISSecond product: Big Data Projects Project date: 2016/11 - 2017/04
|
2017
UBRD, as part of a project collaboration with Marketing Logic, has used Atlas Geographic Information System tools to optimize processes for managing the network of offices.
The joint examination of the bank and the Marketing Logic team made it possible to assess the potential and load on branches and the network as a whole, calculate the effectiveness of potential offices, based on data on the activity of customers, rival banks, the number and well-being of residents, traffic on the streets of the city and other statistical information about infrastructure, improvement and economic indicators.
As a result, the bank received analytical data for opening, closing and relocation of bank offices with accuracy to a specific address on the card.
| The site content is translated by machine translation software powered by PROMT. The machine-translated articles are not always perfect and may contain errors in vocabulary, syntax or grammar. Read original article If you find inaccuracies or errors in the results of machine translation, please write to editor@tadviser.ru. We will make every effort to correct them as soon as possible. |